Protest activity has become a central means for political change in Chile. We examine the association between social media use and youth protest, as well as mediating and moderating mechanisms of this relationship, using survey data collected in Chile in 2010. We found that Facebook use was associated significantly with protest activity, even after taking into account political grievances, material and psychological resources, values, and news media use. The link between overall Facebook use and protest activity was explained by using the social network for news and socializing rather than when it was used for self-expression. Postmaterialist values and political ideologies were not found to moderate the association between Facebook use and protest.
Purpose
The purpose of this paper is to explore the relationship between social media use and protest participation in Latin America. It advances two questions. First, does social media increase the chances of protest participation at the individual level, as prior research shows for advanced democracies? Second, in a region with glaring economic and political inequalities, does social media deepen or reduce the gaps in protest participation that exist among men and women, the young and the old, different social classes, or people with varying levels of political engagement?
Design/methodology/approach
The paper uses cross-sectional Latin American Public Opinion Project survey data from 2012 representing the adult population of 17 Latin American countries. It presents binary logistic regression models with protest participation as the dependent variable, social media use for political purposes as the main independent variable, control variables, and interactions.
Findings
Using social media for political purposes significantly increases protest chances – it is the second strongest predictor. Additionally, social media reduces protest gaps associated with individuals’ age, gender, psychological engagement with politics, and recruitment networks.
Originality/value
First, the paper shows that the contribution of social media to collective protest travels beyond advanced democracies – it also holds for more unequal regions with weaker democratic trajectories like Latin America. Second, it shows that social media may mitigate participatory inequalities not only, as shown by past research, regarding institutional participation (e.g. voting), but also regarding contentious tactics.
In 2011, Chile experienced two massive protest movements – one against the cost and quality of public education and another against the construction of power plants in Patagonia. This represented a unique opportunity to analyse and compare how Facebook and Twitter use were related to street demonstrations. Using a probabilistic face‐to‐face survey among urban youth (18–29 years old) conducted shortly after the protests, this study revealed a positive relationship between the use of social media and participation in both social movements, even controlling for other relevant variables (e.g. political interest, ideology and trust). The theoretical and methodological implications of these findings are discussed in this article.
Previous research has largely explored the differences and similarities between print and digital media in terms of news cycles and specific content characteristics. However, fewer studies have addressed the extent to which the media platform accounts for differences in the performance of key journalistic roles. Based on a content analysis of 1519 stories from Chilean print and online news outlets, this study found that, while media affordances did have an influence on the way journalists performed their work, thematic beat and media audience orientation were more crucial to explaining differences in the presence of different roles across print and digital media. The findings support a position that is midway between the generalist and particularistic approaches regarding the influence of the media platform on role performance, thereby underscoring the multilayered nature of journalistic practice.
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