Like any successful HR initiative, employee engagement programs must have commitment from line managers. Find out how O2 revisited its employee engagement efforts and why demonstrating a robust business case is essential to getting and maintaining buy‐in from leaders and managers.

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The body of literature relating to human resource management is replete with reports on the use of competency frameworks which are weighted heavily towards blue-collar, administrative and management roles within organizations. In the 1990s a body of work has emerged to establish director competences. This article will report experiences drawn from the use of director level competences in three different organizations.