The massification of the university education is inevitable process nowadays. On the one hand it allows solving the problem of knowledge generation and dissemination. On the other hand it helps individuals to achieve the subjective wellbeing, which is based on acquisition of knowledge that is necessary for the professional and individual orientation. In this article authors made an attempt to set tendency between individual's participation in the educational process and the acquisition of wellbeing's state. Taking into account modern trend of continuous education, authors as well suppose the existence of permanent wellbeing state. This statement is partially proven by social surveys and research's data, which has been conducted in Russia, Brazil, South Africa and other countries. Attractiveness and accessibility of education for people from different social groups determine the future level of public education. The rapid technological development of society, accessibility and mass character of educational programs, unconscious strivings of the major part of society to wellbeing must inevitably lead to the growth of average citizen's accomplishment.

Abstract.In the article the definition of the term "corporate culture of the university" is refined and supplemented. It is noted that the traditional understanding does not reflect the fundamental changes taking place in the education system and interpersonal relationships of teachers and students of the university, and that undoubtedly have a significant influence on the corporate culture of the university formation

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Currently, in many universities there is a problem of internal competition. We believe that the tension associated with this problem is partly due to a lack of understanding concerning the substantive character of certain educational areas, the administration's desire to receive immediate benefits without taking into account the strategic development of the faculty in general and, in part, fixation on a certain range of educational programs. From the outside it looks like constant reproaches in violation of borders, pulling students to similar specialties, opening duplicate directions of preparation, etc. The way out of this impasse can be the proposal of interdisciplinary and interfaculty forms of interaction in the design of educational programs at various levels. First, a constructive interaction with other faculties will help us understand our own possibilities, to take a fresh look at the policy of forming a pool of educational programs. Second, it will attract a wider range of specialists and create a truly unique product that has no analogues. Third, the inter-faculty form of educational products will reduce the degree of tension among faculties / departments, caused by intra-university competition, and create conditions for the development of a harmonious educational environment, the formation of a prosperous Russian mental personality.

The last few years have shown us a significant leap in the development of the linguistic culture of the individual, due in large part to the advancement of new forms of communication in virtual reality. Not the least role in these processes is the effect of self-learning and the teaching of participants in various social networks, resulting in the emergence of new models of effective online learning. In this respect, social networks such as VKontakte, Facebook, etc., demonstrate a rapid development in the field of satisfying the user's demand for. There is a certain tendency, when entertainment, the game turns into a useful process from the point of view of personal growth, cheerful communication with friends in virtual reality grows into group work on the solution of some problem. There is a formation of new communicative competence, both in the instrumental plan (changing the technology of information transfer: new vocabulary, new symbols, combination of different information transmission channels, etc.), as well as in content (changing the purpose and tasks of communication, shifting the authorship of the text, Joint statements, etc.). We believe that the study of this communicative competence, including from the point of view of its didactic capabilities, will contribute to a more harmonious development of the communicative environment of virtual reality, a reduction in the number of conflict situations and an increase in the success of speech utterances.