The article raises the issue of reading culture dynamics in the global information society. The tendency of the development of the modern information society is the change in the axiological status of practices that previously had a marker of elitist, high-status intellectual participants (reading fiction, hearing and understanding classical art, conscious perception of modern art, etc.). Reading is connected with the definition of the status of information as a socio-cultural phenomenon and carriers of information, which are basic for modern man. Fiction acquires the importance of a marker of the relationship of the individual with the extra-utilitarian practices of modern society. Reading is still the practice of elite, despite the declared availability of knowledge in the post-industrial era. A new kind of reading culture is being born, which is presented by "texts about texts" since in the modern world, it is not the phenomenon which is important but its presentation. New network media begin to be experts which define the borders and the orientation of reading. They emphasize novelty and a broad thematic scope of literary texts, which reviews will become basic for the world view of a modern person.