The purpose of this study was to determine the effect of products, price perceptions, promotions and lifestyle onWardah product purchasing decisions in Solo Raya. The population in this study is an unlimited population because the population is unknown. The method of determining the sample is purposive sampling. The number of samples obtained by 97 respondents. Using multiple linear regression analysis techniques. Collecting data in the form of a questionnaire and the measurement scale is a Likert scale. The results of the research are the product has no partial or individual effect on the purchasing decision of Wardah products in Solo Raya, Price Perception has no partial or individual effect on the purchasing decision of Wardah products in Solo Raya, Promotion has no partial or individual effect on the purchasing decision of Wardah products in Solo Raya, Gaya Life has a partial or individual effect on the Purchase Decision of Wardah products in Solo Raya. Product, Price Perception, Promotion, Lifestyle have a simultaneous effect on the Purchase Decision of Wardah products in Solo Raya

Riset ini bertujuan untuk mengetahui Pengaruh Citra Merek, Promosi, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian (Pengguna Aplikasi Shopee). Jenis riset yang digunakan yakni penelitian kuantitatif dengan teknik pengumpulan data memakai kuesioner dengan 97 responden yang diolah lewat SPSS 20 jadi metodologi studi ini. Analisis data memakai regresi linier berganda. Hasil riset memperlihatkan Citra Merek berdampak signifikan pada keputusan pembelian di aplikasi Shopee, ini terbukti lewat nilai thitung yakni 2,173 serta nilai signifikansi ialah 0,032. Promosi berdampak signifikan pada keputusan pembelian di aplikasi Shopee, itu terbukti dengan nilai thitung yakni 3,559 dan nilai signifikansi ialah 0,001. Harga tidak berdampak signifikan pada keputusan pembelian di aplikasi Shopee, ini terbukti nilai thitung yakni 0,919 dan nilai signifikansi yakni 0,361. Kualitas Pelayanan berdampak signifikan pada keputusan pembelian di aplikasi Shopee, ini terbukti lewat nilai thitung yakni 3,927 dan nilai signifikansi yakni 0,000.

This article discusses the effect of e-collaboration capability and information system maturity on knowledge sharing and SMEs marketing performance. This study was conducted at SMEs in Central Java which had used information system and technology in collaborating with partners and customers. There were 160 respondents in this research who were the owners or managers of SMEs in Central Java, Indonesia. This research used structural equation modeling analysis. AMOS version 21 was used to process the data. The result of this research showed that all proposed hypotheses were accepted. First, e-collaboration capability has positively and significantly influenced knowledge sharing. Second, knowledge sharing has positively and significantly influenced SME marketing performance. Third, e-collaboration capability has positively and significantly influenced SME marketing performance. Fourth, information system maturity has positively and significantly influenced knowledge sharing. Fifth, information system maturity has positively and significantly influenced SME marketing performance.

This article discusses the effect of e-collaboration capability and information system maturity on knowledge sharing and SMEs marketing performance. This study was conducted at SMEs in Central Java which had used information system and technology in collaborating with partners and customers. There were 160 respondents in this research who were the owners or managers of SMEs in Central Java, Indonesia. This research used structural equation modeling analysis. AMOS version 21 was used to process the data. The result of this research showed that all proposed hypotheses were accepted. First, e-collaboration capability has positively and significantly influenced knowledge sharing. Second, knowledge sharing has positively and significantly influenced SME marketing performance. Third, e-collaboration capability has positively and significantly influenced SME marketing performance. Fourth, information system maturity has positively and significantly influenced knowledge sharing. Fifth, information system maturity has positively and significantly influenced SME marketing performance.

The purpose of this study was to analyze the influence of family, reference groups and perceptions on purchasing decisions for Honda motorcycles in Surakarta City. This research approach uses quantitative research methods, in the form of empirical research with the object of the people of Surakarta City who have Honda motorcycles with 128 respondents as the research sample. All hypotheses in this study were proven, namely that either partially or simultan the Family, Reference Groups and Perceptions Variables had a significant positive effect on purchasing decisions. Perception Variables become the dominant variable influencing the Purchase Decision. Keywords : Purchase Decision, Family, Reference Group, Perception