The concept of this work is based on the idea of the interrelation of socio-demographic factors and factors of enterprises strategic development (baby food producers). According to the key indicators, the main components identify the psychographic characteristics of baby food consumers. Each factor included features with the highest factor load after geometric rotation by the Varimax method. The most critical areas of social status, stereotypical representation, consumer standards are found, which signal urgent problems that can be solved only if efforts of public and private solutions are combined (Foresight design). Social PR projects are a possible solution for a long-term program to expand the domestic market for baby food. The mechanism of implementation is to provide an opportunity for enterprises producing baby food products to participate in the implementation of national and regional programs to support fertility and family policy in Ukraine. It is suggested to introduce the results of marketing analysis of psychographic segmentation of consumers of baby food products into Foresight-design programs. The study proposes to integrate the marketing communication policy of baby food manufacturers and government policies in the field of fertility support in Ukraine, based on the principles of Foresight engineering for the social projects implementation.

The purpose of the article is to study the features of the development of the regions of Ukraine, the formation of a model of sustainable development of ecotourism. The bibliographic method made it possible to study the basic concepts,controversial and problematic issues, as well as the experience of solving them, proposed by scientists from different countries in this area of research. The analysis of efficiency has revealed the most competitive regions of Ukraine for conducting an environmentally oriented tourism business. The correlation and regression analysis results showed that the coefficient of determination R-square indicates a 94% correlation between the studied indicators. The growing dynamics of the number of subjects of tourist activity in Ukraine is noted. The primary data for cluster analysis were preliminarily formed, the presence of advantages and risks (anthropogenic effects) in 24 regions was determined, and promising directions for the development of ecotourism were identified. Cluster analysis, carried out using IBM SPSS software, determined the Euclidean distance and grouped the analyzed regions of Ukraine into clusters with the most similar characteristics. As a result of the study, the author’s vision of the essence of ecotourism, the logic of applying the methodology of cluster analysis was substantiated. The hypothesis about the influence of cultural heritage sites on the number of tourists was refuted. Some recommendations are given for further improvement of the quality of ecotourism development as a priority direction in the formation of sustainable development. The study’s practical significance lies in the fact that the results of the work carried out can be used as reference material for those studying the topic.

The article examines the peculiarities of the implementation of modern management information and communication technologies to ensure business processes at the enterprise. The  concept of «managerial information and communication technologies» is clarified, their place and role in the activity of modern industrial enterprises is analyzed from the standpoint of anthropocentric, technocentric and pragmatic approaches and various economic theories. An evaluation of the ICT offered on the market was carried out in terms of their significance for the effective management and provision of business of companies. It has been proven that only companies that will be able to optimally use the potential of ICT for the development of their business will be able to survive in the new market realities. At the same time, mistakes in choosing one or another path of ICT development at the enterprise can result not only in material and temporary losses, but even in the collapse of the company. The problem is exacerbated by the extremely rapid evolution of ICT itself. Under such conditions, developments in the field of enterprise management based on information and communication technologies are extremely important.

The article considers the features of social innovations, by which we mean new methods, ways of achieving social result in accordance with the goals of society for a fuller use of human resources. To analyze the impact of social innovations on sustainable development, it is advisable to divide them into two groups. Social innovations of the first kind include public and private transactions that are aimed at improving human capital. Social innovations of the second kind involve consideration of external social effects arising from any innovative activity. In the new interpretation, the innovative trajectory of sustainable development can be represented by the following sequence: new advanced technologies, new competitive goods demanded in the world market, new local and global markets, new organizational forms, institutions and approaches to regulation of innovative activity, new methods, ways to achieve social result in accordance with the purposes of society on more complete use of human resources.