Because personal identity is one of the key elements constituting an individual, and perception of different type of identities is a key feature in identity work, we think that the research in the area of perception of artists, creators, managers, entrepreneurs, and leaders should bring important conclusions to the understanding of those identities. We ran a literature review and quantitative research among society representatives (n=160). The main findings of our research show that artists, creators, managers, entrepreneurs, and leaders are perceived differentially by society although we can find areas of similarities and important differences. The hypotheses were confirmed using chi-square test of independence dedicated to small samples which don't have a normal distribution (p<0.001): H1. Majority of the society does not recognize differences between creativity and artistry; H2. Creativity and entrepreneurship have similar perceptions among society; H3. Leadership and organizing have similar perceptions among society. The results of this research can be used to compare the identity perceived by individuals and the perception of these identities by society.