East Asians exhibit naïve dialecticism, a set of worldviews that tolerates contradictions. As influenced by naïve dialecticism, East Asians are more likely to hold and less likely to change ambivalent attitudes, compared with European North Americans. If East Asians have a heightened tendency to see both positive and negative aspects of an object or issue, but a lesser inclination to resolve these inconsistencies, East Asians (vs. European North Americans) may experience more difficulty in committing to an action, and thus be more indecisive. Consistent with this hypothesis, we found that East Asian Canadians scored higher on a measure of chronic indecisiveness than did European Canadians and South Asian Canadians, and that naïve dialecticism and need for cognition mediated the relationship between culture and indecisiveness. These results add to the extant literature on indecisiveness, demonstrating cultural variations in indecisiveness and an underlying cultural factor that is responsible for these cultural differences.
The primary goal of the present research was to examine cross-cultural validity of the Multidimensional State Boredom Scale (MSBS) by comparing a European Canadian sample and a Chinese sample. The secondary goal was to explore cross-cultural differences in the actual experience of boredom between European Canadian and Chinese participants when they completed a psychological survey. After establishing cross-cultural validity of the MSBS by eliminating items that functioned differentially across the two cultural groups, we found that European Canadians scored higher on the MSBS than did Chinese. Results are consistent with the literature on cultural differences in ideal affect, such that European North Americans (vs. East Asians) tend to value high-arousal positive affects (e.g., excitement) more, and low-arousal positive affect less (Tsai et al., 2006).
Extensive exercise of culturally preferred categorization strategy differentially benefits Canadians and reduces their age group differences in memory for categorically processed information.
Ambivalent attitudes are comprised of conflicting components. In response to this evaluative conflict, North Americans are more likely to change high ambivalent attitudes than low ambivalent attitudes. However, East Asians exhibit greater tolerance for inconsistencies than do North Americans. Hence, we hypothesized that culture would interact with ambivalence in influencing the degree of attitude change in response to a persuasive attempt. Results indicated that culture significantly moderated the relationship between ambivalence and attitude pliability, such that ambivalence and the degree of attitude change were positively associated for European Canadians but not for East Asian Canadians. These results add to the extant literature on attitudinal ambivalence, demonstrating cultural variability in the pliability of ambivalent attitudes.
Keywords
cross-cultural differences, attitudes and attitude change, attitudinal ambivalence, East AsianAttitudes are a useful construct for predicting behavior and influencing information processing. Thus, attitudes have been a staple construct in social psychology. However, although much is known about attitude structures and processes, less is known about whether and how these structures and processes vary by culture. The purpose of this article is to explore one particular aspect of attitudes, that of attitudinal ambivalence, from a cross-cultural perspective.Eagly and Chaiken (1993) define attitude as "a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor" (p.
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