RESUMOO avanço e disseminação das tecnologias de informação e comunicação proporcionam o surgimento de novas formas de compartilhamento e a ascensão de plataformas de práticas coletivas que contribuem para o desenvolvimento de novas formas de consumo, como o consumo colaborativo. Este tipo de consumo descreve a prática de partilha, empréstimos comerciais, aluguel e trocas realizados, principalmente, no ciberespaço. As práticas que envolvem estes sistemas ainda são recentes no Brasil. Neste sentido, este artigo tem o objetivo de compreender a percepção de usuários e organizações acerca dos sistemas de consumo colaborativo no contexto brasileiro. Para tanto, foi realizada uma pesquisa qualitativa, de caráter exploratório, por meio de entrevistas semiestruturadas com gestores de organizações e usuários de distintos sistemas de consumo colaborativo. Os resultados sugerem que, apesar de o consumo colaborativo estar em processo inicial no contexto brasileiro, existe um cenário positivo para o desenvolvimento das práticas coletivas no país. Além disso, foram encontrados resultados interessantes no que tange aos riscos, obstáculos e benefícios, bem como às formas como a confiança pode ser gerada nestes sistemas. Assim, novas oportunidades abrem-se ao consumo colaborativo no contexto brasileiro.Palavras-chave: consumo colaborativo, plataformas virtuais, contexto brasileiro. ABSTRACTThe advances and dissemination of information and communication technologies enable the creation of new forms of sharing and the rise of platforms for collective practices which contribute for the development of new ways of consuming, such as the collaborative consumption. This form of consumption refers to the practice of sharing, commercial loans, rents and exchanges that take place mainly in the cyberspace. The practices involved in these systems are still recent in Brazil. Thus, this paper aims to understand the perception of users and organizations regarding the systems of collaborative consumption in the Brazilian context. To accomplish this, a qualitative research with an exploratory character was carried out through semi-structured interviews with managers and users of different systems of collaborative consumption. The results revealed that, even though the collaborative consumption is still in its beginning in Brazil, there is a positive scenario for the development of collective practices in this country. Besides that, many interesting results regarding risks, obstacles, benefits and the ways that trust could be generated within these systems were also identified. Thus, new opportunities are open for the collaborative consumption in the Brazilian context.
Social innovations are seen as alternatives to address social and environmental problems facing humanity. However, the term covers a broad range of definitions which can include a variety of initiatives. Based on analytical dimensions of social innovations, this study sought to assess to what extent the emergence of collective enterprises in the Brazilian handicraft sector is consistent with the dimensions postulated in the literature. Drawing on a multiple case study, the results showed that the analytical dimensions of social innovation identified the main elements involved in developing solutions with a significant number of actors, which indicates they are appropriate for understanding the formation of collective enterprises in the handicraft sector. This study has enabled, therefore, an understanding of how social solutions are built collectively and can be used to generate other social innovations or improvements to existing ones.
This article seeks to answer how we perceive and influence the relationship between learning styles and values of members of a horizontal network. Understood as important to identify the organizational values assigned by the network participants; map the learning styles of managers and establish relationships between learning styles and organizational values . For this we worked with primary data from quantitative and qualitative. For the quantitative phase, we used two instruments: Inventory Profile Organizational Values (TAMAYO, 2007) to identify values within the Network and the Learning Styles Inventory (KOLB, 1975) to identify what are the learning styles that exist within the network and the qualitative collection method was a semi-structured interview. Through the results it is noted that the Converging learning style, predominant among network managers is to meet the predominant value pointed to by the group which is a rank, which shows that much of the success of the network can be given to this affinity and the existence of similar mental models. However, it is worth noting that some values should be developed, as pointed out by the managers, so that work in a network can be further developed, since this type of structure pervades the understanding and inter-organizational and collective human thought.
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