Research objective to analyze the role of digital training in improving the performance of MSMEs during the Covid-19 pandemic. The history of the Indonesian economy, MSMEs, is a strengthening of the nation's economy. The Covid-19 pandemic storm, requires MSME actors to transform into the digital era in order to maintain resilience and improve their performance. Strengthening MSMEs with digital marketing training needs the government and other stakeholders. MSME actors in DIY, participants in digital marketing training are the population in this study. Sampling technique: simple random sampling, a total of 112 selected samples. SEM approach, with data processing supported by the LISREL program was used as an analytical tool.Finding that digital marketing training has a positive and significant impact on improving the performance of MSMEs.Theoretical implications provide an explanation of the role of digital marketing training in improving the performance of MSMEs. Practical implications: to improve performance, MSME actors need to implement digital marketing, starting with digital marketing training. Key words: Digital Marketing; MSME’s Performace; Training.
Self-business micro which can live, survive through generation, and reach the dream is the expectation from the owner. There are many factors which can determine the success of the businessman to fight from the competition. One factor is the ability to respond the internal and external changes rapidly and exactly. The ability to win the competition, the ability to read the situation, the ability to collaborate with other to have a synergy, and the ability to adapt from the competition are the keys toward the business sustainability. This community service aims to test the model of business training based on the concept of ‘magnet rejeki’ which can give a significant influence toward the motivation of micro business. The method of the study is development model by entrepreneurship training that are integrated input by including the businessman on factors which influence their motivation in the beginning of their business, the business motivation training based on the concept of ‘magnet rejeki’, and visit business collaboration and monitoring. The result of this study give the conclusion that the business training based on the concept of ‘magnet rejeki’ is effective to conduct by the proof that there is an increase of motivation to have a business and business profit after the training
Melikan Village, Wedi District, Klaten Regency is an area that is 90% working as traditional pottery craftsmen with one of the rare ceramic-making techniques in the world, namely the tilt rotation technique. This technique turned out to be a feature that distinguished it from the art of printing pottery and ceramics from other regions with a plain brown, blackish color being its hallmark. The products of this craft have been exported to Switzerland and other countries. The purpose of this community service activity includes improving creative skills and innovating in making pottery and glaze crafts. The method applied in this community service activity is through lectures (counseling), mentoring, and the practice of making pottery with glaze. The existence of this community service activity is able to encourage craftsmen to produce pottery that has been coated with glaze so that it can improve the quality of pottery/ceramics so that it is more marketable in the modern market as it is today.
Penelitian ini bertujuan menguji kepuasan layanan pada institusi keuangan publik PT Bank BRI (Persero) Kantor Kas Unwidha Klaten melalui uji kesenjangan antara harapan mutu layanan dan persepsi nasabah terhadap mutu layanan yang telah diberikan. Metode riset yang dilakukan melalui uji kuantitatif sampel sebagai responden sebanyak 104 nasabah melalui teknik pengambilan sampel secara Convenience. Uji kuantitatif dilakukan dalam penelitian meliputi uji validitas, uji reliabilitas butir kuesioner dan uji konfirmasi servqual. Hasil riset menjelaskan bahwa semua dimensi dalam Servqual meliputi bukti fisik, reliabilitas, jaminan, daya tanggap dan empati kesemuanya masih memiliki nilai kesenjangan dengan nilai rerata-57.27 poin, yang berarti belum memuaskan nasabah. Dimensi reliabilitas dari uji kuantitatif memiliki nilai kesenjangan terbesar senilai-65.50 poin sehingga harus menjadi prioritas PT Bank BRI dalam memperbaiki mutu layanan Kata kunci: kualitas, jasa perbankan, BRI Klaten, servqual
This study aims to analyze the students’ Faculty of Economics Universitas Widya Dharma satisfaction index by analyzing the gaps in each element of service. The research method is quantitative with the test of gap between expectation and perception of service quality. The respondents were 170 students in the three study programs with purposive sampling technique. The quantitative test was conducted in the form of validity test, item reliability, and Servqual gap test. The research finding shows that all dimensions have a gap value with the largest gap value in the physical evidence dimension. Lecturers and education staff in Economics Faculty Unwidha must be able to improve the service quality with the priority improvements starting from the largest gap value so the students’ satisfaction is created
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