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Digital technologies are changing the nature of work. Through a case, this study demonstrates the adoption of new forms of work in an organization. The HR department of the information technology firm XYZ often finds it a challenge to place resources with the right technical skill set in their projects within the timeframe specified by the clients. The fact that most skilled workers would retire in the next 10 years posed a different issue. The production of error free monthly reports of resource allocations was another challenge. Drawing from ecology theory, this study expands existing theories of strategic decision making in the context of innovation adoption. The study contends that the innovation of platform sourcing by creating a sustained competitive advantage can solve the challenges. The study adopts the lens of work design to understand the effect of technology on individual outcomes and support the implementation of the innovation.

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