The World Wide Web is commonly seen as a platform that can harness the collective abilities of large numbers of people to accomplish tasks with unprecedented speed, accuracy, and scale. To explore the Web's ability for social mobilization, the Defense Advanced Research Projects Agency (DARPA) held the DARPA Network Challenge, in which competing teams were asked to locate 10 red weather balloons placed at locations around the continental United States. Using a recursive incentive mechanism that both spread information about the task and incentivized individuals to act, our team was able to find all 10 balloons in less than 9 hours, thus winning the Challenge. We analyzed the theoretical and practical properties of this mechanism and compared it with other approaches.

An important question in behavioral epidemiology and public health is to understand how individual behavior is affected by illness and stress. Although changes in individual behavior are intertwined with contagion, epidemiologists today do not have sensing or modeling tools to quantitatively measure its effects in real-world conditions.In this paper, we propose a novel application of ubiquitous computing. We use mobile phone based co-location and communication sensing to measure characteristic behavior changes in symptomatic individuals, reflected in their total communication, interactions with respect to time of day (e.g. late night, early morning), diversity and entropy of face-toface interactions and movement. Using these extracted mobile features, it is possible to predict the health status of an individual, without having actual health measurements from the subject. Finally, we estimate the temporal information flux and implied causality between symptoms, behavior and mental health.

Mobile phones are a pervasive platform for opportunistic sensing of behaviors and opinions. We show that location and communication sensors can be used to model individual symptoms, long-term health outcomes, and diffusion of opinions in society. For individuals, phone-based features can be used to predict changes in health, such as common colds, influenza, and stress, and automatically identify symptomatic days. For longer-term health outcomes such as obesity, we find that weight changes of participants are correlated with exposure to peers who gained weight in the same period, which is in direct contrast to currently accepted theories of social contagion. Finally, as a proxy for understanding health education we examine change in political opinions during the 2008 US presidential election campaign. We discover dynamic patterns of homophily and use topic models (Latent Dirchlet Allocation) to understand the link between specific behaviors and changes in political opinions.

Abstract. Exposure and adoption of opinions in social networks are important questions in education, business, and government. We describe a novel application of pervasive computing based on using mobile phone sensors to measure and model the face-to-face interactions and subsequent opinion changes amongst undergraduates, during the 2008 US presidential election campaign. We find that self-reported political discussants have characteristic interaction patterns and can be predicted from sensor data. Mobile features can be used to estimate unique individual exposure to different opinions, and help discover surprising patterns of dynamic homophily related to external political events, such as election debates and election day. To our knowledge, this is the first time such dynamic homophily effects have been measured. Automatically estimated exposure explains individual opinions on election day. Finally, we report statistically significant differences in the daily activities of individuals that change political opinions versus those that do not, by modeling and discovering dominant activities using topic models. We find people who decrease their interest in politics are routinely exposed (face-to-face) to friends with little or no interest in politics.

Abstract