Education for sustainable development aims to develop skills and expertise which are required to overcome modern challenges faced by society, the challenges arising from negative consequences of scientific progress and technological development. Universities deal with the task of providing education of high quality that meets the requirements of various stakeholders, or the parties involved, and correspond to the interest of society in sustainable development. The article proposes a methodological approach to assessing the quality of education. The methodology is based on studying of the stakeholders’ satisfaction including the state authorities, employers and students. In order to conduct the study, the authors propose using the methods of gap analysis, which allow identifying discrepancies between the actual and the required conditions and the results of the education process implementation, research and development, innovations and other types of activities. This approach allows university management to identify the stakeholders, outline their requirements and expectations regarding the quality of education, as well as to explore particular mismatches, find out the reasons and develop solutions to eliminate them.

The labor market constantly demands qualified personnel and increases the requirements for graduates of educational establishments. In order to train a competitive young professional, universities seek modernization of various kinds and implement it in the educational process. Dual form of education is one of these efforts undertaken by educational institutions. The article presents the results of the semantic analysis of the dual education concept, an analysis of the stakeholders’ roles in the system of higher education with a large emphasis on the role of the employer, statistical data collection, and the main advantages and disadvantages of the dual approach to the educational process organization. The aim of the study is to analyze experience of dual education development in Germany, where it is regulated at the legislative level. The main advantages of dual education are identified: establishing practice-oriented training system, involving motivated employers in the training process and educational programs designing, alternating the theoretical and on-the-job training, and reducing the costs associated with personnel selection and adaptation. The study has developed a generalized process model for the implementation of the project ”Introduction of the dual form of education in an educational organization”. According to the proposed model, the first stage includes developing normative acts regulating dual education training, forming a team of mentors, and selecting students. At the second stage, the authors propose to distribute the contact work as follows: 60% for theoretical training and 40% for production-based. The final stage is devoted to the evaluation of the of the dual education system implementation effectiveness. The model was tested for the Novouralsk Institute of Technology — branch of the National Research Nuclear University MEPhI. The study presents a stage-by-stage description of the model and examines examples of the education dual form positive effects at the university, as well as considers emerging “noises”. Keywords: dual education, professional training, educational system

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The current stage of higher education development is featured by a complex and dynamic environment, new threats associated with the coronavirus pandemic. These challenges dictate the need for universities to maintain firm competitive positions. Taking into account the peculiarities of the higher education and the subjective assessment of a number of factors, it is necessary to adapt the models of assessing the competitiveness of educational organizations to the specifics of the market. The purpose of the article is to modernize and test Porter's model of Five Competitive Forces for the education market system. The object of the study is the educational services market of the Sverdlovsk region. The most significant attention in the proposed model is paid to identifying and describing the features and structure of the five forces of competition. The authors propose to consider the power of internal and external consumers of university educational services as the power of customers, and the threat of online education and the creation of corporate universities of large companies as a threat from substitutes. The main attention of the authors is paid to an empirical study of the competitiveness of brands of universities in the Sverdlovsk region using the results of a survey of 177 graduates of the 11th grade of Yekaterinburg, conducted in 2020. The analysis of the applicants' motivation showed that the most important motives in choosing a university are the possibility of free education and the qualification of the teaching staff, further material benefits, such as fair wages and favorable employment. The most popular sources of information for applicants are the official website of the high school, as well as relatives, friends and acquaintances. As a result of the analysis, it is concluded that it is necessary to develop a marketing strategy to increase the competitive position, awareness and the level of public confidence of the university. The authors suggest universities to personalize relationships with students in order to increase loyalty to the university, use information technology to implement flexible programs of interaction with consumers of educational services.