This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

No abstract

The “Russian threat”, popularized by many foreign media sources, actualized a request to continue the study of the national-civic identity of Russians. The study is based on the communicative behavior of subjects in the media and in the collective cultural memory. The article is dedicated to the detection of the repertoire of identifications, the construction of the discursive identity of Russians by the subjects of communication in the English-language media space. The identification was carried out in the course of the analysis of speech statements, the subjective positions of the communicators, reflecting the formed collective communicative and cultural memory. On the basis of the structural-semiotic approach, the concept of cultural memory by J. and A. Assmann and the Russian cultural model built by M. Bergelson, English-language texts about Russia and Russians were analyzed. The system of text-generating practices and codes of journalistic discourse formed by E.V. Chepkina, the network principle of organization of discursive identity introduced by L.V. Enina, the concept of plotting by V.Ya. Propp and the types of K. Booker's stories were used to detect the identities of Russians in journalistic discourse. Basing their research on the analysis of 22 journalistic stories, the authors come to the following conclusion: domestic and foreign authors use similar facts in their stories about Russians, but in the end they formulate opposite positions and construct different meanings. What is recognized as “a norm” by Russian communicators, causes confusion among foreign authors. This is a reflection of the previously assigned communicative behavior during the Cold War era, low-contextual cultural traditions and the national cultural memory of foreign actors. Most likely, this distinction is now used by political communicators to support intentionally organized “information confrontations”. Foreign journalists admit that one-dimensional “formalized patterns” are not applicable to understanding the identity of Russians. In the analyzed texts, the authors, first of all, translate or search for a “Soviet” and “traditional” cultural model (according to M. Bergelson). Perhaps, this is important for the implementation of the “adjustment” of Russians in the current geopolitical situation, and, moreover, it helps to broadcast what has proved to be a successful “defensive position” for centuries. At the same time, both domestic and foreign journalists identify the character of a Russian as of a “Hero” in the process of “Searching and finding a goal”.

On the basis of the socio-semiotic theory of representation, the concept of symbolic capital of territories, ideas about "analogue" and "digital" media generations, the study analyzes specific institutional and non-institutional audiovisual messages reflecting the symbolic capital of territories. The study material was 157 audiovisual texts of different artistic and journalistic genres, selected due to a large number of viewings. These multimodal representational texts mainly reflect the symbolic capital of the Ural Federal District. The author developed her research methodology, which allowed revealing the structures of multimodal texts and interpreting their meanings. The results of the study indicate various generational "multimodal ensembles" of messages and, as a result, only partially coincident``world caught in the frame''. The messages of professional journalists focus distinctively on industrial and human capitals, while those of non-institutional actors describe economic, cultural and social advantages of the territories. Although analogue and digital generations apply diverse multimodal tools, their way of filming stories is different as well. Publishing services provided by Knowledge E Anna Sumskaya. This article is distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use and redistribution provided that the original author and source are credited. Selection and Peer-review under the responsibility of the 4th СTPE 2019 Conference Committee. 4th СTPE 2019 of discourses, their classification, and the symbiosis between officially approved and public statements. This undoubtedly affects the possibilities and results of representing the symbolic capital of the territories as a significant resource for socialization and reflection of cultural identity in the era of global political instability. At the same time, communication practices that help to identify media generations following interests, history and culture of the country and a province, allow the social community to be sustainable and overcome social deformations of the global digitalization.The research is aimed at revealing a complex of various semiotic resources, "multimodal ensembles" of symbolic capital representation in institutional and noninstitutional texts of "analogue" and "digital" generations of actors. Depth of Scientific ResearchThe basics of sociosemiotic theory were developed by Michael Halliday, Bob Hodge, Gunther Kress, and Theodoor van Leeuwen. Michael Halliday suggests studying language as a social fact, as a broad social practise, not just as a symbolic system, thus focusing on the study of functional and semantic aspects of people's social lives.According to his position, "language and the entire meaningful life of people are infused with three meta-functions: ideational as a means of representing the world, interpersonal as a means of participation and action, and textual as an operational tool for the production of coherent and contextually relevant messages [2, 16]. M. Hallida...

No abstract