The purpose of this study is to analyze and explain the effect of perceived usefulness and trust on consumer satisfaction of Shopee e-commerce. This research conducted in Indonesia that targeted Shopee consumers. Data were collected from the survey by distributing questionnaires to the research respondents. The sample consisted of 86 people selected by a random sampling technique. Data were analyzed using multiple linear regression. Results showed that perceived usefulness and trust have a positive and significant effect on consumer satisfaction. The results of this study also proved that Shopee users assess that the perceived usefulness of the e-commerce applications could facilitate convenience during the online transaction. Meanwhile, trust, in the form of guaranteed transactions and recommendations and ratings from consumers, is a form of support and services provided by Shopee to build consumer trust in Indonesia. Keywords: customer satisfaction, e- commerce, perceived usefulness, Shopee, trust

Marketplace Shopee merupakan salah satu marketplace yang sedang berkembang di Indonesia. Marketplace Shopee saat ini dimanfaatkan oleh Usaha Mikro Kecil dan Menengah (UMKM) untuk promosi penjualan. Di kota Blitar sendiri UMKM yang sudah memanfaatkan Shopee sebagai media promosi penjualan yaitu UMKM Sambel Pecel dan Bumbu Gado-Gado Kuncit Kota Blitar. Penelitian ini merupakan penelitian deskrptif kualitatif. Teknik analisis data yang digunakan adalah reduksi, pemaparan data dan penarikan kesimpulan. Penelitian yang dilakukan bahwa marketplace Shopee sebagai media promosi penjualan d UMKM Sambel Pecel dan Bumbu Gado-Gado Kuncit Kota Blitar masih belum maksimal. Marketplace Shopee sebagai media promosi penjualan di UMKM Sambel Pecel dan Bumbu Gado-Gado Kuncit Kota Blitar harus lebih ditingkatkan lagi agar admin dapat melayani para konsumen dengan lebih maksimal agar daya beli konsumen meningkat.

The twenty-first century is a century of knowledge, discovery, and innovation, with rapid advances in science and information technology marking significant developments. The level of competitiveness within organizations is increasing. This truth motivates entrepreneurs to grow in order for their business to thrive. The major goal of this research is to see how intellectual capital and innovative work behavior affect business performance in SMEs. The author then explains the three constructions' conceptual structure. To further understand the relationship between variables, quantitative methods based on Structural Equation Modeling (SEM) and Partial Least Squares (PLS) variance were used. Participants were chosen from SMEs in Yogyakarta, Indonesia, via an online questionnaire. The findings of this research show that intellectual capital and creative work behavior have a positive and significant effect on business performance. SMEs can use intellectual capital to define expected performance and as a tool to evaluate performance in order to develop employees who will be able to meet the needs of SMEs in the future. Furthermore, it demonstrates that SMEs, not just large corporations, can attain high levels of performance through synchronizing intellectual capital and innovative work behavior.

Abstrak—Inkubator Bisnis Teknologi (IBT) merupakan program untuk menumbuhkembangkan kewirausahaan yang berbasis teknologi berupa pendanaan, pelatihan, dan asistensi bagi inkubator dan tenant (pengusaha pemula) yang dilaksanakan melalui sistem kompetisi/seleksi. Sebagaimana perguruan tinggi lain di Indonesia yang menyelenggarakan mata kuliah kewirausahaan, tantangan yang dihadapi Akademi Komunitas Negeri Putra Sang Fajar Blitar (AKB) adalah menyediakan sebuah fasilitas yang dapat membantu melahirkan wirausahawan yang tidak hanya memahami teori dan konsep bisnis serta berhasil menghasilkan konsep produk, akan tetapi juga memfasilitasi dan mendampingi pendirian usaha yang dirintis oleh mahasiswa.. Metode yang digunakan dalam penelitian ini menggunakan deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data dalam penelitian ini menggunakan wawancara dengan pembina Inkubator Bisnis, anggota Inkubator Bisnis, dan mahasiswa AKB serta dokumentasi berupa gambar dan audio. Hasil penelitian menunjukkan kegiatan Inkubator Bisnis dalam menumbuhkan jiwa kewirausahaan adalah pelatihan dan pembinaan serta pembentukan unit bisnis. Dalam usaha menumbuhkan jiwa kewirausahaan mahasiswa Akademi Komunitas Negeri Putra Sang Fajar Blitar beberapa cara sudah dilakukan. Dalam menjalankan kegiatannya, inkubator bisnis di kampus Akademi Komunitas Negeri Putra Sang Fajar Blitar tak lepas dari kendala yang berasal dari faktor internal maupun faktor eksternal.Kata kunci: jiwa kewirausahaan, Inkubator BisnisAbstract— Technology Business Incubator (IBT) is a program to develop technology-based entrepreneurship in the form of funding, training, and assistance for incubators and tenants (novice entrepreneurs) which are implemented through a competition / selection system. As with other tertiary institutions in Indonesia that conduct entrepreneurship courses, the challenge faced by the Putra Sang Fajar Blitar Academy (AKB) is to provide a facility that can help give birth to entrepreneurs who not only understand business theories and concepts and successfully produce product concepts, but also facilitates and accompanies the establishment of businesses pioneered by students. The method used in this study uses descriptive qualitative approaches. Data collection techniques in this study used interviews with Business Incubator coaches, Business Incubator members, and AKB students as well as documentation in the form of images and audio. The results showed that the Business Incubator activity in fostering an entrepreneurial spirit was training and coaching as well as the formation of business units. In an effort to grow the entrepreneurial spirit of Academy students, some methods have been done. In carrying out its activities, the business incubator on the campus of Putra Sang Fajar Academy can not be separated from obstacles originating from internal and external factors.Keywords: entrepreneurial spirit, Business Incubator

Small and Medium Industry (SMI) is one of the strategic business sectors that is very influential in the industrial revolution 4.0. Industry 4.0 refers to the concept of using the internet of things, as well as smart and cloud-based manufacturing. The SMI constraints from the knowledge, skills, use of technology, so that needed the competence and readiness of Small and Medium Industries in the Industrial Revolution 4.0. This study examines the level of SMI Competence and SMI Readiness in facing the Industrial Revolution 4.0. The design and model of this study were developed using TRA. The development of this model was carried out in three stages. The purpose of the conceptual is to explain and analyze the description of the Small and Medium Industry Competency variables and the readiness of small and medium industries. The results of the conceptual about the indicators of each variable that will be used in further research.