Da’i is agents of change who bring ideas and provide innovations for changes in people’s lives for the better. As agents of change, many abilities are needed to enable the role of preachers to successfully change society in terms of knowledge, attitudes and behavior, one of which is the ability to convey da’wah messages through tabligh and the ability to communicate. The focus of this research is how Da’is in Sukadana, East Lampung Regency carry out proselytization and carry out missions as agents of change. This research is a phenomenological study so that the interpretive paradigm uses a phenomenological approach. Research data collection was carried out by observation, documentation and interviews, involving five Da’i as research objects. The results showed that the Da’i experience in carrying out dakwah bil hikmah was claimed to have succeeded in bringing about positive changes in the Sukadana community. Da’is in Sukadana have outstanding abilities and are successful in their preaching by preaching bil hikmah. Their proselytization is carried out through religious, social guidance and proselytizing activities by providing information and ideas to change the Sukadana community into obedient and devout people to Allah and be accepted by other communities. Da’is in conveying da’wah messages through tabligh in Sukadana District are under informative and educational functions with proselytizing activities through Majlis Taklim, Friday sermons and other non-formal lectures. This finding confirms that the dakwah bil hikmah should continue to be used as an ideal missionary in Islamic society.
In the field of counseling and psychology, the cross-cultural approach is seen as a fourth force after the psychodynamic, behavioral and humanistic approaches. Many authors who write about cross-cultural counseling are often from their own minority populations, interpreting them differently as the diversity and cultural differences. In cross-cultural counseling, the relationship between the counselor and the counselee is involved. However, the relationship that occurs in counseling is a relationship in a human situation, meaning that both the counselor and the client are human beings with their own characteristics, both personality characteristics and the characteristics of the values, morals and culture each carries. respectively. Thus the counseling relationship is not simple. Counselors must be aware of the differences in characteristics (personal, values, morals, culture) between themselves and their clients, and respect the uniqueness of their clients. These differences, however, will affect the counseling process. This is where the need for cross-cultural counseling, namely counseling that accommodates cultural differences between counselor and client. Counseling with cross-cultural insight is effective in eliminating the possibility of counselor behavior that uses its own culture (counselor encapsulation) as a reference in the counseling process.
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