This study aims to examine the effect of the motivation of agricultural extension workers, extension workers as facilitators and extension agents as educators on the socioeconomic and technological behavior of rice farmers in Sutojayan District, Blitar Regency. The study uses mixed methods with Concurrent mixed method, which combines quantitative and qualitative data at one time. The number of samples taken was 50 samples which were incorporated in GAPOKTAN, Sutojayan Sub-District, Blitar Regency. Sampling uses a purposive sampling technique, namely sampling is deliberately chosen based on certain criteria determined by the researcher. Data collection using questionnaires with llinkert scale. Data analysis using multiple linear regression with the help of SPSS 23. Multiple linear regression analysis was used to determine the effect of agricultural extension on the socioeconomic behavior and technology of rice farmers. The regression equation is Y = a + b1X1 + b2X2 + b3X3, where a = Intercept, b = regression coefficient, X1 = motivation ability of extension workers, X2 = extension workers as facilitator, X3 = extension workers as educator and Y = farmer social economic and technological behavior. simultaneously agricultural extension influences the socioeconomic and technology behavior of rice farmers in Sutojayan Subdistrict, Blitar Regency, while partially the extension worker's abilities motivate, extension agents as facilitators and extension workers as educators influence the socioeconomic and technological behavior of rice farmers in Sutojayan District Blitar Regency Multiple linear regression analysis obtained the equation Y = 20,074 + 0,900X1 + 0,761X2 + 0,901X3 with determination (R2) 51%.
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