This research aims to analyze the influence of visual merchandising, store atmosphere, price discounts on impulse buying behavior of Ramayana Malang customers. This research was conducted at the Ramayana department store. In addition, these literature review are connected to the aspect of impulsive buying. Therefore, the main purpose of this study is to find out the form of influence given from the visual effect that of merchandising store atmosphere, price discount on impulsive buying behavior of Ramayana Malang customers. The method used in this study is a form of literature study method by applying elements of qualitative methods from various journals. The results of the study show some of the major influences that occur due to impact of impulsive buying behavior which refer to several results, namely; (1) Impact of merchandising store atmosphere on impulsive buying behavior (2) The impact of price discount offer on impulsive buying behavior.

This study is a form of study related to human resource relations research in the field of entrepreneurship industry where the entrepreneurial aspect is currently in the public spotlight. More precisely, the entrepreneurial industry at this time is better at using the human resource aspect to be used as a competency test material. Thus,people at this time use more human resources as the main help in the field of entrepreneurship. The main purpose of this study is to determine the form of influence exerted from the implementation of human resource studies in the current entrepreneurial environment. The method used in this study is a form of literature study method by applying elements of qualitative methods from various journals. The results of the study show some of the influences that occur due to the use of human resources which refer to several results, namely; (1) The practices and roles brought by human resources absorb more energy and provide significant results in the business world; (2) the progress of the business world is greater with the significance aspect of human resources which is very closely related compared to other types of sources. This is because the external and internal factors of human resources provide aspects that are not the least especially in the development or preparation of business materials; (3) the maximization of productivity or performance that is present especially in the business field which certainly affects consumers or the image of a business industry in the world of marketing. These three results gain a very large share of significance in the field of the entrepreneurial industry sector and are also supported by the results of study studies obtained from several journals related to the influence of human resources in an entrepreneurial industry.