The objective of the study was to analyze Goat Milk Marketing Strategy on Dairy Goat Farmers of CV Berkah in Banarjoyo Village, East Lampung Regency. The problem which is going to be analyzed was how is the marketing strategy that should be done to increase the sale of goat milk from CV Berkah in Banarjoyo Village, East Lampung Regency. The method used in this study was non-probability sampling technique by cencus in total of 8 dairy goat farmers (1 chief and 2 employees) so that the population in this research were 24.Then, 24 respondents were taken from the total of population.Analysis tool used in this study was SWOT analysis that will be done in CV Berkah in Banarjoyo Village, East Lampung Regency. The data used were primary and secondary data related to the study. The alternative strategies that can be applied are 1) Keep the quality of the good product and reachable selling location by people used for utilizing the opportunity of making faithful consuments that can increase the demand of goat milk by changing people lifestyle. 2) There is a guarantee in purchasing the product as well as the use of promotion or advertisement such as brochure and other media that can be used for utilizing the opportunity. PENDAHULUANKontribusi sektor pertanian pada perekonomian negara didukung oleh setiap subsektor yang terdapat dalam bidang pertanian yaitu subsektor tanaman pangan, subsektor tanaman perkebunan, subsektor peternakan, subsektor kehutanan, dan subsektor perikanan. Dari kelima subsektor tersebut, subsektor peternakan merupakan salah satu yang memiliki peranan penting dalam perekonomian (Saragih, 2008). Subsektor peternakan merupakan salah satu pilar dalam pembangunan agribisnis di Indonesia yang masih memiliki potensi untuk terus dikembangkan. Salah satu jenis peternakan yang memiliki potensi besar untuk dikembangkan adalah perternakan kambing.