Tingginya tingkat pencari kerja di Kabupaten Bogor menuntut pemerintah untuk berperan serta dalam mengurangi tingkat pengangguran. Banyaknya pencari kerja yang tidak dibekali dengan keterampilan dan keahlian sehingga kemampuan yang dimiliki tenaga kerja tidak dapat diaplikasikan pada pekerjaan yang dilaksanakan. Hal ini dipengaruhi oleh beberapa faktor, yaitu jiwa kewirausahaan dikalangan masyarakat kurang, keterampilan dan kemahiran manajerial di bidang bisnis rendah, produktivitas tenaga kerja rendah, keterampilan operasional yang kurang, etos kerja yang tidak tepat, kedisiplinan mengenai waktu, ketidakcermatan melaksanakan tugas dan loyalitas yang tinggi kepada diri serta minimnya pengetahuan masyarakat terhadap penggunaan teknonologi dan informasi. Kegiatan bertujuan untuk memotivasi siswa SMK Muhammadiyah Parung-Bogor dalam menghadapi dunia kerja dan persiapan memasuki perguruan tinggi di Indonesia dengan memberikan pelatihan digital marketing agar dapat membuka peluang usaha untuk berwirausaha.Metode kegiatan dalam pelaksanaanya menggunakan berbagai metode seperti ceramah, diskusi, tanya jawab, serta memberikan pelatihan digital marketing bagi para siswa untuk berwirausaha.Hasil kegiatan adalah para dosen memberikan pelatihan digital marketing bagi para siswa untuk berwirausaha serta para mahasiswa memberikan motivasi agar siswa mampu menghadapi persiapan memasuki dunia kerja dapat melanjutkan kejenjang perguruan tinggi. Kata Kunci : Manajemen Pemasaran, Digital Marketing, Wirausaha

The purpose of this study is to analyze the effect of digital finance, digital marketing and digital payment variables on finance performance. This study uses quantitative methods and data analysis techniques is performed based on Structural Equation Modeling using SmartPLS 3.0 software. The method of selecting the sample using the snowball sampling methods. Online questionnaires were sent to 190 SMEs respondents in the province of Banten Indonesia and evaluated the returned questionnaires. The results of data analysis show that the digital finance had a positive and significant effect on the finance performance, the digital payment had a positive and significant effect on the finance performance and the digital marketing had a positive and significant effect on the finance performance. The findings of this research can provide benefits for MSME actors in developing their business to improve business performance, by paying attention to aspects of MSME digitization and financial literacy of MSME entrepreneurs. Keep in mind, the important role of information technology in business activities requires entrepreneurs to improve their digital literacy.

This study aims to determine the effect of price and service quality on customer satisfaction at PT. Estate Facilities. The method used is explanatory research with analytical techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study have a significant effect on customer satisfaction by 41.5%, the hypothesis test obtained tcount> ttable or (8.130> 1.986). Service quality has a significant effect on customer satisfaction by 43.1%, the hypothesis test is obtained tcount> ttable or (8,401> 1,986). Price and quality of service simultaneously have a significant effect on customer satisfaction by 52.8%, the hypothesis test is obtained Fcount> Ftable or (51,366> 2,700).

This study aims to determine the partial or simultaneous effect of product quality and price on consumer satisfaction and customer loyalty of Indosat Ooredoo internet data packages. the research method is associative with a quantitative approach. The population in this study were Indosat Ooredoo internet data package customers at Pamulang University students, with a sample of 128 respondents. data collection techniques by means of a questionnaire. The data analysis technique used instrument test, classical assumption test, path test, coefficient of determination, t-test and F-count test. The results showed (1) partially product quality had a positive and significant effect on consumer satisfaction, as evidenced by the value of t-count > t-table or (17.355 > 1.97897); (2) partially the price has a positive and significant effect on consumer satisfaction, as evidenced by the value of t-count > t-table or (13.971 > 1.97897); (3) partially product quality has a positive and significant effect on customer loyalty, as evidenced by the value of t-count > t-table or (16.459 > 1.97897); (4) partially the price has a positive and significant effect on loyalty as evidenced by the value of t-count > t-table or (11.314 > 1.97897); (5) partially customer satisfaction has a positive and significant effect on customer loyalty as evidenced by the value of t-count > t-table or (14.678 > 1.97897); (6) simultaneously product quality and price have a positive and significant effect on consumer satisfaction, as evidenced by the F-count > F-table or (199.981 > 3.92); (7) simultaneously product quality and price have a positive and significant effect on customer loyalty, as evidenced by the F-count > F-table or (149.418 > 3.92); (8) simultaneously product quality, price and customer satisfaction have a positive and significant effect on customer loyalty as evidenced by the F-count > F-table or (109.744 > 3.07); (9) indirectly through customer satisfaction, product quality on customer loyalty has no significant effect; and (10) indirectly through customer satisfaction, price on customer quality has no significant effect.

Penelitian ini bertujuan untuk mengetahui pengaruh Store Atmosphere dan promosi terhadap keputusan pembelian pada Alfamart BSD Tangerang Selatan. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini Store Atmosphere berpengaruh signifikan terhadap keputusan pembelian sebesar 40,5%, uji hipotesis diperoleh t hitung > t tabel atau (8,003 > 1,986). Promosi berpengaruh signifikan terhadap keputusan pembelian sebesar 50,3%, uji  hipotesis diperoleh t hitung > t tabel atau (9,746 > 1,986). Store Atmosphere dan promosi secara simultan berpengaruh signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 9,701 + 0,326X1 + 0,441X2 dan kontribusi pengaruh sebesar 55,9%, uji hipotesis diperoleh F hitung > F tabel atau (59,045 > 2,700).Kata Kunci: Store Atmosphere, Promosi, Keputusan Pembelian.