The use of appropriate learning media is one of the supporting aspects of effective learning activities. However, the availability of instructional media which can support the effectiveness of classroom learning is still inadequate. This study aims to determine the needs of teachers and students to the Convertible Book media in elementary school. The subjects of this study are teachers and students in SD Negeri Purwobinangun, SD Negeri Salakan Lor and SD Negeri Pakem in Sleman Regency. This research is a survey research. Data were analyzed using descriptive analyses techniques through interview and observation. The results of this study indicated that in the implementation of the 2013 curriculum, teachers are still constrained by the availability of appropriate instructional media used to improve students' analytical skills. Teachers and students needed the development of Convertible Book media, thus, the development of print media based on Scientific Approach needs to be done in order to become a medium of learning in Curriculum 2013.