Empowerment, diversity, and inclusivity have been topics of interest for human resource specialists for more than a decade. Here we look at the experiences of one Indian woman entrepreneur, Dr. Anubha Walia, who, after decades in blue chip multinational companies, founded her own corporate training and management consulting firm PRISM. PRISM—Prepare, Respect, Implement, Share, and Maintain—is both the name of the company and the philosophy that underpins its operation. The article describes her struggle to establish a business based on the empowerment of women in the male dominated world of Indian business. It also illustrates how the PRISM philosophy gave the company the agility and flexibility it needed to pivot from providing face‐to‐face training and advice to online courses, webinars, and wellness programs during the COVID‐19 pandemic. The article concludes with some observations on steering an organization in times of hardship and uncertainty.

Entrepreneurial marketing enhances corporate performance by enabling a firm to agilely adapt its strategy to market trends. The hair‐care company Radico, which began as a small start‐up in India, used entrepreneurial marketing techniques to pursue growth outside its home market and became a multinational firm with Indian roots—a desi. An analysis of its key stages of growth shows how even a small company can raise brand awareness and expand in international markets.