Efforts to increase online media traffic can be realized by increasing reader engagement. The high frequency and intensity of readers and interactions in reading news online, such as commenting and sharing the article, indicate a high level of reader involvement. The article attempts to show the influence between the motives of using online media, news selection, and news attractiveness on the level of reader involvement. Through distributing questionnaires to 95 students, the study uses a survey method with an explanative quantitative approach. Data are analyzed using multivariate analysis techniques with correlation coefficient test and multiple linear regression. The results show a strong and positive correlation between the motive for media use, news selection, the level of media attractiveness, and the level of reader involvement of 0.659. The multiple linear regression test also proves a significant influence between the three independent variables on the level of reader involvement with an influential contribution of 43.4%.

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The purpose of this study is on the activities of students of the Faculty of Social and Political Sciences, Universit y of Bengkulu on social media,especially activity that leads to acts of c yber-bull ying. Furthermore, to ex plore the level of literacy of stud ents Oil legislation Interaction and Electronic Transactions (U U ITE ) governing ethics in social media. This study used a qualitative research approach. So that the data collecting technique is interview and observation as well as questionnaires o pen. lJZ formant s in this study were stud ent s of the Faculty of Social and Political S ciwces, University of Bengkulu who actively use social media. The results sl w<t•ed that the activity of stud ent s on social media uery much and epery student has a social media account for more than three accounts. Generally, the studwts explained that the post status activity in social medir. does not .1lways contai11 c yl1er bullying, lmt students are not denied ever did as 1.uell . Generall y, the l evel of literacy of stud ents at UU ITE is ver y low it is pnrved they do not know even do not understand the law.