Changes in the character of skills training customers towards the era of online learning due to the COVID19 pandemic have created a gap between business planning and reality. Therefore it is necessary to do intervene through strategic planning that considering stakeholder expectations as well as managing various factors that affect business sustainability. The aims of this study: (1) To identify strategic factors of business;(2) To formulate sustainable business development strategies. This research uses a descriptive approach through a case study at GHI Training during October and November 2020. Research data processing using IE matrix and TLBMC. Based on the evaluation results obtained 17 external strategic factors with an EFE score of 3,00 and 15 internal strategic factors with an IFE score of 2,87. The company is in a strong internal position and can respond well to opportunities and threats. Through the IE matrix, the company is placed in a hold and maintain position, so it is advisable to focus on the strategy of market penetration and product development. Essentially, from a theoretical and practical point of view, the use of TLBMC can help management to see comprehensively the company's business model and its relation to business sustainability.

Penelitian ini bertujuan untuk menganalisis kontribusi dan standar kompetensi praktisi Manajemen Sumber Daya Manusia (MSDM) di Indonesia saat ini. Analisis situasional dilakukan secara statistik deskriptif dengan melibatkan 177 praktisi MSDM dan pengguna jasa layanan praktisi MSDM melalui kuesioner daring dan dokumen fisik menggunakan non-random purposive sampling. Kuesioner analisis situasional berhasil memetakan persepsi praktisi MSDM dan pengguna jasa layanan praktisi MSDM yang menyatakan (1) pentingnya kontribusi praktisi MSDM terhadap kinerja organisasi; (2) peran praktisi MSDM yang diharapkan di masa depan yang menekankan pada peran strategis sebagai Strategic Partner; (3) pentingnya standar sasaran kinerja dan sertifikasi profesi; serta (4) usulan penyempurnaan Standar Kompetensi Kerja Nasional Indonesia (SKKNI) MSDM berupa enam kompetensi tambahan yaitu kemampuan memahami kegiatan operasional proses bisnis organisasi, kemampuan menggunakan media sosial dalam menunjang peran sebagai praktisi SDM, kemampuan berhubungan dan meyakinkan orang lain, kemampuan mendapatkan kepercayaan orang lain melalui pencapaian hasil, manajemen proyek, dan audit SDM. Kata Kunci: kinerja, kompetensi; kontribusi; praktisi msdm di indonesia; sertifikasi; skkni msdm; standar pengukuran kinerja msdm Situational analysis of the performance and competence of the human resource management profession in Indonesia