The study was conducted in Solan town of Himachal Pradesh, it explore various practices which can help to educate an investor so that problem of trading can be overcome and its scope can be highlighted. For this study, sample size was 120 which was taken from Solan town of Himachal Pradesh. The study was undertaken with the objective of understanding the advantages, disadvantages and future prospects of online trading. The study has observed that maximum respondents were of the age group 30-40 years and also observed that changes in the income reflect that more people start investing as there income increases. Government officials were largely inclined for investment options involving high risk investment. Eagerness was seen among the investors to at least get back the amount they had invested. The investors' seen to be satisfied by the types of choices available to them. New trading mechanism can be formed to allow the trading of stocks in the world's global companies. Non adopters can be encouraged to trade online by offering incentives. As hacking is very common in case of online trading so there is a need to review the security system. AbstractArticle History
The study was conducted at Solan town of Himachal Pradesh. It has highlighted the key areas of gender differences in the selection of investment avenues in a very substantive manner. The study was undertaken with the objective of knowing the various investment avenues available to household investors and the factors influencing investment decision making and also the significant differences in factor influencing decision making with respect to gender. While studying the awareness level of the investors about the various investment avenues available, it was observed that males were largely inclined for investment options involving high risk, whereas females were more attracted towards the traditional investment avenues like gold and silver. Study revealed that the female gender are risk averse and invest small amount of their income in low risk investment avenues whereas male gender are risk seekers and invest larger part of their income in diversified investment avenues involving high risk. The comparative analysis found that the male respondents were more interested towards real-estate and the female respondents were active towards bank fixed deposits. Male investors prefer growth and income component whereas female investors were inclined for long-term growth component and safety aspect of investment. Most of the males and females respondents who have invested are from the mid age the investment companies should invent new investment schemes for targeting the other age group people. The investment companies should make new schemes which are less risky so that the mid income group people could also invest.
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