This investigation evaluated the effects of awareness, need for social approval, and motivation to receive reinforcement on verbal conditioning. 61 male college students were reinforced with "good" for constructing sentences beginning with "I" or "we." Awareness and reinforcement motivation were assessed by an intensive postconditioning interview; need for approval was measured by the Marlowe-Crowne Social Desirability scale. Ss aware of a correct response-reinforcement contingency gave more "I" and "we" sentences than Unaware Ss, who showed no evidence of learning. Aware Ss motivated to receive reinforcement gave more "I" and "we" sentences than unmotivated Aware Ss. Contrary to expectation, need for approval was not related to Ss' reinforcement motivation or performance.

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