1963
DOI: 10.1037/h0040383
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Conditioning of verbal behavior as a function of awareness, need for social approval, and motivation to receive reinforcement.

Abstract: This investigation evaluated the effects of awareness, need for social approval, and motivation to receive reinforcement on verbal conditioning. 61 male college students were reinforced with "good" for constructing sentences beginning with "I" or "we." Awareness and reinforcement motivation were assessed by an intensive postconditioning interview; need for approval was measured by the Marlowe-Crowne Social Desirability scale. Ss aware of a correct response-reinforcement contingency gave more "I" and "we" sente… Show more

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Cited by 45 publications
(22 citation statements)
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“…Despite negative findings by Spielberger et al (9), the present experiment confirms the idea that Ss high in need for social approval tend to modify their behavior to obtain the social reinforcement provided in the experimental interview situation. On all measures, the high-need-for-social-approval Ss changed their attitudes more than did the low-need-for-social-approval Ss.…”
Section: Discussionsupporting
confidence: 91%
“…Despite negative findings by Spielberger et al (9), the present experiment confirms the idea that Ss high in need for social approval tend to modify their behavior to obtain the social reinforcement provided in the experimental interview situation. On all measures, the high-need-for-social-approval Ss changed their attitudes more than did the low-need-for-social-approval Ss.…”
Section: Discussionsupporting
confidence: 91%
“…There is good evidence that awareness does mediate a high rate of conditioning, and lack of awareness results in little or no conditioning (e.g. DeNike and Spielberger, 1963;DeNike, 1964;Dulany, 1962;Lanyon, 1964;Levin, 1961;Spielberger, Bernstein, and Ratliff, 1966;Spielberger, Levin, and Shepard, 1962;Spielberger, Berger, and Howard, 1963). Evidence from the present study supports the Postman and Sassenrath theory that one condition necessary to bring about awareness is substantial increments in rate just prior to awareness.…”
Section: Temporal Relationship Of Awareness To Conditioningsupporting
confidence: 80%
“…On the other hand, investigators from a cognitive learning theory point of view have produced evidence that conditioning performance gains are limited to only those subjects who become aware of the responsereinforcement contingency (e.g. DeNike and Spielberger, 1963;Dulany, 1962;Lanyon, 1964;Levin, 1961;Spielberger, Levin, and Shepard, 1962;Spielberger, Berger, and Howard, 1963). These contradictory conclusions are the result of theoretical and procedural differences between the two approaches.…”
Section: Introductionmentioning
confidence: 81%
“…Results bave been similarly confusing. Spielberger, Berger, and Howard (1963) found no correlation between the two but Marlowe (1963) and…”
mentioning
confidence: 90%
“…Females were chosen because research has indicated that if they become aware they are more likely than male 2s to act on their awareness (Spielberger, Berger, and Howard, 1963).…”
mentioning
confidence: 99%