The main objective of this research was to empirically examine the interests of millennial investors in investing in stocks using the theory of planned behavior approach consisting of Attitude toward Behavior, Subjective Norms, and Perceived Behavior Control as predictors of Intention, and Actual Behavior as a consequence of Intention. In addition, this research added risk tolerance variable as a development. This research is based on the low investment interest of the Indonesian people when compared to the total population of Indonesia. Respondents in this study are investors who are in accordance with predetermined criteria, who have already invested in stock and are aged between 20-35 years in Kebumen Regency. Data collection in this study was carried out by distributing questionnaires to the respondents. The hypothesis in this research was tested using Structural Equation Modeling (SEM) through WarpPLS software version 6.0. The results of hypothesis testing in this research empirically prove that Attitude toward Behavior, Subjective Norms, and Perceived Behavior Control are predictors of Intention. In addition, this research also proves that Intention has a positive effect on millennial investors' actual behavior in investing in stocks
The Coronavirus began to enter Indonesia in officially in early March 2020. The massive spread of COVID-19 caused a decline in economic activity, and the pandemic has been infected in various sectors such as household consumption, investment, and financial institutions in Indonesia. There is a threat of loss of community income because they cannot work to fulfill their daily needs, especially for poor and vulnerable households and the informal sector. The decline also occurred at MSMEs. This business actor cannot conduct his business activities so that his ability to fulfill credit obligations is impaired. The corporate sector has also been disrupted, especially in manufacturing, trade, and transportation. The disruption will reduce business performance so that it causes the termination of employment and even bankruptcy. Financial institutions also have the potential to experience liquidity problems, causing depreciation of Indonesian currency, volatility in financial markets, and capital flight.
ABSTRAK Tujuan dari penelitian ini adalah untuk menguji faktor yang menentukan keinginan (intention) akuntan muda untuk menggunakan software MYOB dengan menggunakan pendekatan Technology Acceptance Model (TAM) yang dikembangkan oleh Davis (1989). Responden dari penelitian ini berjumlah 47 orang yang merupakan akuntan muda maupun calon akuntan yang pernah menggunakan software MYOB. Hipotesis dalam penelitian ini diuji dengan melakukan uji regresi berganda yang menggunakan software SPSS. Hasil dari penelitian ini menunjukkan bahwa persepsi kebermanfaatan (perceived usefulness) merupakan faktor yang menentukan intention, sedangkan tidak pada persepsi kemudahan (perceived ease of use), Kata kunci: perceived ease of use, perceived usefulness, intention to use
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.