Purpose – The purpose of this paper is to investigate how electronic word of mouth (e-WOM), attitude, and city image affect tourists’ intention to visit a tourism city. Design/methodology/approach – Drawing from the tourism management literature, the authors hypothesize and test the relationships among e-WOM, attitude, overall city image, and visit intentions. Structural equation modeling was conducted to test the proposed relationships among the variables. Findings – The empirical results suggested that e-WOM has a positive and significant influence on tourists’ attitude and overall city image. Further, e-WOM, attitude toward city, and overall city image were significant determinants of visit intentions. Originality/value – The paper contributes to understand the relationship between four constructs of e-WOM, attitude, and overall city image and visit intentions, tested in city tourism in the context of a tourism city.

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Purpose – The purpose of this paper is to investigate the effect of perceived price fairness through satisfaction and loyalty on price acceptance. The antecedents of price fairness, including price perception and tourist vulnerability, will also be examined. Design/methodology/approach – The authors collected 674 questionnaires from international tourists who purchased Islamic-Iranian art products and analyzed simultaneous relations with a structural equation modeling. Findings – The results indicate that perceived price awareness and perceived vulnerability positively and significantly affect perceived price fairness. Additionally, perceived price fairness has a significant influence on customer satisfaction and loyalty. Moreover, customer satisfaction and loyalty were found to have a positive impact on price acceptance. Practical implications – Based on the findings, the results are expected to create a useful perspective for the researchers so they can present a broader model in future studies. The results of this research can help managers develop better pricing strategies and effective pricing mechanism design and, through recognition of factors influencing customer perception of the price, instigate better pricing. Originality/value – Although prior research focused on the relationships among the variables of perception of price, perceived vulnerability, perceived price fairness, satisfaction and loyalty and price acceptance, the current study considers the effect of these variables as a general compound model and in the context of Islamic-Iranian art tourism products.

The global climate is changing, and farmers must increase their adaptive capacity to avoid negative impacts. This study aimed to examine the adaptive capacity of farmers' household to tolerate climate changes and identify factors affecting the climate in Hamadan province, Iran.The adaptive capacity was evaluated quantitatively by using 23 indicators and was categorized into high, moderate, low, and very low adaptive capacity. The study was based on a cross sectional survey and was conducted with a random sample of 280 household farmers distributed in five counties of Hamadan province in the west of the country whose climatic data revealed signs of climate change. The result showed that farmers' negative perception toward climate change generally increases during dry seasons and decreases when the precipitation and water resources are more available. Regarding the available information, only 15% of farmers had a high level of adaptive capacity, while 10% of them were highly adapted, and 27.5% showed a very low level of adaptive capacity. Adaptive capacity in the current study 2 was influenced by some socio-economic variables including total farm size, irrigated farm size, number of agricultural land plots, and perception and knowledge of climate change.

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