Analyzing the influence of electronic word of mouth on visit intention: the mediating role of tourists’ attitude and city image

Abstract

Purpose – The purpose of this paper is to investigate how electronic word of mouth (e-WOM), attitude, and city image affect tourists’ intention to visit a tourism city. Design/methodology/approach – Drawing from the tourism management literature, the authors hypothesize and test the relationships among e-WOM, attitude, overall city image, and visit intentions. Structural equation modeling was conducted to test the proposed relationships among the variables. Findings – The empirical results suggested that e-WOM has a positive and significant influence on tourists’ attitude and overall city image. Further, e-WOM, attitude toward city, and overall city image were significant determinants of visit intentions. Originality/value – The paper contributes to understand the relationship between four constructs of e-WOM, attitude, and overall city image and visit intentions, tested in city tourism in the context of a tourism city.

Tourists' emotional changes and eWOM behavior on social media and integrated tourism websites

“…At the same time, the development of online tourism services has made eWOM increasingly more important for the tourism industry. EWOM provides abundant information support for tourists' decision‐making and destination marketing (Jacobsen & Munar, ; Sparks & Browning, ), affecting tourists' travel intentions (Doosti et al, ), destination selection (Jalilvand & Samiei, ), and destination impression and trust (Baka, ; Mohammed Abubakar, ). This makes research of eWOM particularly important.…”

“…Research shows that eWOM can provide substantive information support for tourists' decision‐making and destination marketing (Jacobsen & Munar, ; Sparks & Browning, ). For example, eWOM can influence tourists' travel intentions (Doosti, Jalilvand, Asadi, Pool, & Adl, ), the choice of destination (Jalilvand & Samiei, ), and impression and trust towards the destination (Baka, ; Mohammed Abubakar, ). Previous studies have focused on examining the effect of eWOM on tourism, whereas factors motivating tourist involvement in eWOM communication have received few attention (Bronner & de Hoog, ; Munar & Jacobsen, ), especially when comparing eWOM motivations on different types of platform.…”

The Effect of e-WOM on Travel Intention, Travel Decision, City Image, and Attitude to Visit a Tourism City

“…It was also found that travel intention has a significant positive effect on travel decisions. Doosti et al, (2016) conducted a study in pool city, Iraq, where the results showed e-WOM has a significant positive effect on travel intention, city image, and attitude toward the city. He also found city image and attitude testing on travel intention and travel decision.…”

“…He also found city image and attitude testing on travel intention and travel decision. Referring to Doosti et al, (2016) and Sari & Pangestuti (2018), who discussed e-WOM as an antecedent variable, it is interesting to study further. The purpose of this study is to examine the effect if e-WOM (social media Instagram) on city image, attitude, travel intention, and travel decision.…”

PERAN CITRA DESTINASI MEMEDIASI PENGARUH E-WOM TERHADAP NIAT BERKUNJUNG KEMBALI WISATAWAN (Studi Pada Obyek Wisata Taman Edelweis Bali)

“…Hasil ini mengonfirmasi definisi perilaku konsumen menurut Sumarwan (2004:26) yang menyatakan bahwa semua kegiatan, tindakan, serta proses psikologis yang mendorong tindakan tersebut pada saat sebelum membeli, ketika membeli, menggunakan, menghabiskan produk dan jasa setelah melakukan hal-hal tersebut atau kegiatan mengevaluasi. Selain itu, hasil ini sesuai dengan penelitian yang dilakukan oleh Abubakar et al (2017), Doosti et al (2016) Hipotesis kedua bertujuan untuk menjelaskan pengaruh e-WOM terhadap citra destinasi obyek wisata Taman Edelweis Bali. Berdasarkan hasil analisis, dapat disimpulkan variabel e-WOM berpengaruh positif dan signifikan terhadap variabel citra destinasi obyek wisata Taman Edelweis Bali.…”