The objective of this study is to examine determinants of tourist satisfaction in Amhara region in order to identify the significant factors which contribute more to tourists' satisfaction and to come up with possible policy recommendations. Quantitative research approach with explanatory research design was employed. The constructs used in the research were formulated based on the extant literature review which includes destination image, expectation, perceived quality, and perceived value and the dependent construct being tourists' satisfaction. Purposive sampling technique was applied and a total of 200 qualified questionnaires were used for the data analysis. Structural equation modeling using AMOS 22 was employed for data analysis. Based on the result, destination image is found to be the most important predictor and cause of tourists' satisfaction through its total effect on the other constructs. Hence recommendation was made to focus on destination image while formulating and implementing tourism policy and strategy.

Contribution/Originality: This study contributes in the existing literature by providing empirical evidence on the determinants of company performance by adding market based innovation to the known factors of proactive consumer and competitor orientations. The study also challenged prior findings that claim market based innovation has indirect effect on company performance INTRODUCTIONMarketing literature in recent times has shifted their attention from the traditional way of doing business to market-based businesses. Such a shift in emphases brought a challenge to marketers as they are expected to learn the trends and make proactive actions. In this regard, organizations may learn primarily in three ways (Hult et al.,

The objective of the study was to examine financing rural industrialization and employment creation practices and possibilities in Ethiopia. In this context, rural industrialization refers to encouraging small to large industries to be established in rural areas. As rural industrialization is a new concept at a policy level let alone to the practice on the ground in Ethiopia, a full-fledged data regarding the rural industrialization and the rural financing practice is inadequate.However, attempts were made to see at least the trends in agricultural commercialization, off farm practices, the government's policy, the financial institutions practices, and above all how other countries approached rural industrialization and financing such industries.Hence, relevant data were collected from CSA, NBE, DHS, World Bank, and Ethiopian Investment Commission and the collected data were analyzed using descriptive statistics. The major finding of the study indicates rural industrialization process is at conception stage and financing the rural strategy is still poorly developed despite the immense economic and social implications. Hence, a combination of centralized financing rural industrialization through commercial banks and a decentralized financing rural industrialization through microfinance institutions is recommended for the country to get better depth and breadth of rural industrialization.

The purpose of this article is to present the link among resource based theory, marketing strategy, and firms' performance in order to propose integrative framework showing how the three constructs are linked. It is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to December 2015. Besides, the paper reflects some context specific experiences of the author. As a result, the literatures indicate that the resources of firms such as marketing resources commitment are linearly linked to their marketing strategies. This in turn implies that the link between resources and marketing strategy is direct while its link with performance is mediated by marketing strategy. Such propositions constitute guidelines useful in the process of linking resource based theory and marketing strategies by practitioners and establish bases for academic researchers to test the conceptual relationships proposed in this article.