This study explores to what extent social media play's role in family relationships, Results indicate that "Social media is positively predicting communication between family members with a coefficient of .320 and the dependent variables. "People prefer spending more time on social media than with family", as (55.5%) agreed and (18.5%) are strongly agreed. This study suggests social media can prove to be a useful source of family integration. Family members who do not have enough time to communicate due to their hectic schedule or not present at home, Social media can be a medium of communication for them as (62.5%) respondents agreed and (13%) strongly agreed that Social media play a vital role for a stay in touch with each other. People post wishes on Social media; it can show good gesture and love for each other.

This study's main aim is to explore the impact of social media on family ties. A quantitative method of survey is used to gather data. The survey is conducted both face-to-face and through emails. One hundred respondent take part in this research through a survey while media displacement theory implemented on present research. Statistics indicate that people living in a single-family group use more social media than people living together. Findings also say people are using social media to escape family problems. There is a small disparity between the people who live in both family systems on whether or not social media eliminates the original family. The present research suggests more awareness in better usage of social media to avoid family values destruction.

The major purpose of this study is to examine the effects of social media advertising on the purchase behaviour of young university students. The study employed an exploratory research design and cross-sectional survey technique. On the basis of a comprehensive literature review, research hypotheses were formulated to investigate the relationship between study variables. The primary data were collected using questionnaires from students of public sector universities operating in the city of Faisalabad, Pakistan. Non-probability and convenience sampling were adopted in the selection of target respondents, which were 283 students, both day-scholars and boarding students. The findings reveal that social media advertising affects the purchasing behaviour of social media users. The recommendations of the study are that the companies should concentrate more on promotional activities using social networks as this is more effective, less costly and accessible to a large number of target audiences.

Social Networking sites are highly used for political proposes. In this study, the research tried to search the usage of social media by political parties during elections campaigns 2018 in Pakistan. The researcher applied the agenda-setting theory to link the social media posts of these political parties' pages and content analysis research technique for analyzing the variables. It was concluded from the that these social media are highly used for mobilizing voters where the users of these mediums not only see these posts but also like, comment and share for responding about what is uploaded on these social media pages by the representatives of political parties. It is concluded that from three trending political parties, PTI emerged as the most dominant party by using these social media tools, by uploading a maximum number of posts, by mobilizing voters to vote for a specific political party.

Research work regarding to teacher’s cognition, basically, bring into light teachers’ perception, what they know and how they believe. To comprehend teachers’ perceptional structure, it is indispensible as it interlinks to their directional practices in ESL teaching domain. With regards to assessment, teachers’ cognition constitutes a vital and integral research field in two perspectives: understandability of ESL teachers’ belief and practices and their needs in assessments region. This study delves the aim of assessment in ESL classes under four main regimes: (1) summative assessment, (2) formative assessment, (3) students’ self-assessment, and (4) assessment to meliorate teachers’ direction. It also delves to probe ESL teachers’ notions about the assessments’ employment in ESL pedagogy. It also demonstrates that how teachers’ notions interconnect to their KG to HSSC level in teaching English. 35 Pakistani ESL teachers who work at APSACS Junior, Senior and College wings in Karachi Zone. To collect the data, 18-Likert scale questionnaire is employed. Outcomes of study bring out that the participants’ belief on assessment is impregnable on assessments’ employment regarding to formative purposes. On the secondary level, self-assessment procedures and techniques are given significance. From KG to HSSC level, participant teachers have no influence on participants’ assessment predilections. Data collection tool is also a significant contribution to the literature; besides the vital findings it has produced.