Usaha rumahan sebagai usaha yang berbasis rumah tangga dapat membantu meningkatkan kesejahteraan keluarga. Produk yang dihasilkan dari usaha rumahan seringkali dikelola dengan sederhana dikarenakan pengetahuan yang terbatas serta minimnya keinginan untuk berinovasi. Tujuan dari kegiatan pengabdian masyarakat ini adalah memberikan pengetahuan dan pendampingan inovasi produk melalui packaging serta branding sebagai salah satu cara untuk menaikkan penjualan produk sehingga mampu meningkatkan ekonomi kader kesehatan. Metode yang digunakan adalah pemberian informasi tentang packaging dan branding, pelatihan pembuatan packaging makanan secara langsung, branding produk dengan memberikan ide desain serta membantu menonjolkan keunikan produk. Hasil yang diperoleh dari kegiatan ini adalah kesadaran mengenai pentingnya kemasan produk, setiap produk rumahan telah memiliki brand serta packaging yang lebih menarik

This study aims to analyze the impact of the existence of modern markets on the marketing performance of traditional markets from the perspective of traders and consumers in Wonogiri Regency. This type of research is descriptive qualitative with data collection techniques using interviews. The sampling technique uses non-probability sampling (purposive sampling) with data analysis, organizing data into categories, describing it into units, synthesizing, compiling into patterns, choosing what is important and what will be studied, and drawing conclusions. The results of this study indicate that the presence of modern markets in Wonogiri Regency has positive and negative impacts where traditional market traders do experience a decrease in profits and market share due to segmentation, but traders also feel that with the changing times and regional development it is necessary to adapt and renewal of business systems so as to minimize competition and increase partnerships and competitiveness in the industry. The Government of Wonogiri Regency should be aware of this condition and take a policy in structuring the operating system of the traditional market and modern market, so that it can run more dynamically and side by side without having to have a price war that has a negative impact on the market ecosystem or price stability.

Important aspects of the drivers of company performance are the ability of the workforce, new technological opportunities, the efficiency of the work structure and work policies that allow employees to interact with technology. Competition in the trading world is increasingly fierce along with the rapid development of digital information technology, one of which is the use of social media as a marketing tool. However, there are still different results in several studies on the use of social media on salesperson performance. This study analyzes the effect of the use of social media on salesperson performance mediated by adaptive sales strategies in the trade industry. Data analysis using SPSS tools with 77 respondents number of salespersons. The results obtained are that there is a significant influence between the variables of the use of social media, adaptive sales strategies on salesperson performance. This study is able to provide an overview of the use of social media by salespersons where the variable adaptive sales strategy is proven to be a mediating variable but has only a small value.