Vingt ans après l’article prospectif d’Alba et al. (1997) consacré à l’achat interactif à domicile, cette recherche propose un examen de la situation de shopping en ligne à domicile (SHADO). Elle repose sur une observation des pratiques de SHADO afin de voir et de savoir ce qui se passe derrière l’écran. L’article distingue deux approches théoriques de la situation (classique et participative) et conduit à renouveler la conceptualisation de la situation autour du triptyque « participants –  dimension spatiale – dimension temporelle ». Les résultats mettent en évidence un acteur principal en interaction avec d’autres participants et des sites marchands, la mobilité spatiale et la matérialité de la situation ainsi que son caractère discontinu. La fragmentation de la situation de SHADO est soulignée. Outre l’élaboration d’un nouveau cadre conceptuel, la recherche conduit à relativiser l’immersion en ligne et à intégrer le SHADO au sein d’une véritable stratégie omni-canal.

The variable Net Impacts, a key variable in the models for information systems evaluation, is rarely operationalized according to a rigorous method and never for the banking sector. DeLone and McLean (2016) note that the challenge of developing measures to evaluate information systems is still relevant. The measurement and conceptualization of variables in real contexts is both very important and relatively absent in the literature. This research aims at operationalizing the Net Impacts construct resulting from DeLone and McLean's (2016) evaluation model for information systems, in the specific context of retail banks. It also aims at highlighting the socio-demographic variables influencing this construct. This original work conducted with 763 people applies the Churchill paradigm (1979) to provide a reliable and valid measure of Net Impacts, inspired by the Balanced Score Card. The main result of the research concerns the empirical validation of the measure of Net Impacts. This tool consists of three categories, relating to customer satisfaction, productivity and risk and ten items, which take into account the user but also include customer perception. This three-dimensional construct shows how the information system supports the user in a wide spectrum of work. Also, by showing that in the banking field, only the function occupied by the user influences the perception of the impact of IS, we contribute to a better knowledge of the variables related to the evaluation of IS. Thus, this instrument represents a strategic tool for monitoring and guiding efforts to increase performance. The proposed instrument is very easy for CIOs and managers to use in order to evaluate their information systems with users.

PurposeThe objectives of the paper were to develop a theoretical framework of the online shopping experiences (OSE) concept, identify its constituent dimensions and subdimensions, and propose and test a comprehensive measurement scale that would incorporate and reconcile existing fragmented approaches to the phenomenon.Design/methodology/approachThis paper utilized a mixed-method approach to conceptualize a complex phenomenon of online shopping experiences (OSE). Study 1 employed the grounded theory approach to understand the phenomenon, propose its comprehensive definition and a conceptual model. Study 2 developed and tested a comprehensive OSE measurement scale.FindingsThe study conceptualized OSE as a second-order construct with four mutually-connected constituent dimensions of OSE: practices, context, values and emotions, and their respective 21 subdimensions. It developed and validated a comprehensive scale that is superior to earlier proposed fragmented measures of OSE.Research limitations/implicationsThe proposed theoretical framework can serve as a foundation for the OSE research stream and consolidate existing findings by providing a conceptual umbrella for different OSE aspects addressed in earlier research. The OSE measurement scale can be used to assess the impact of each OSE component on satisfaction and loyalty in different shopping situations.Practical implicationsThe findings can assist retailers in evaluating usefulness of various tools in eliciting certain experiential effects, devising specific approaches to consumers at different touch points along their dynamic OSEs and developing engagement tactics for various shopping environments.Originality/valueThe study combined qualitative and quantitative approaches to offer a most comprehensive and unifying conceptualization and measurement instrument of OSEs.

Twenty years after the pioneering article devoted to interactive home shopping by Alba et al., this research intends to study the situation of home online shopping (SHOS). An observation is carried out using video recording to examine the real practices that occur behind the screen. Two theoretical approaches are distinguished (classic and participatory). A new conceptualization of the situation is proposed that rests on three factors: the participants, spatial dimension, and time dimension. An analysis of the results highlights a main participant who interacts with other participants and business websites in addition to their spatial mobility and the materiality of the situation with its discontinuous characteristic. The fragmentation of the SHOS is emphasized. In addition to a new conceptualization of the situation, this research aims to relativize the online immersion process (flow) and to integrate the SHOS into a real omni-channel strategy.