Purpose: This paper aims to provide a theoretical approach to the importance of Human Resource Management. We know that human resources are a functional department within enterprises, and well-done employee performance management is a key element for enterprises' success. Design/Methodology/Approach: This study presents primary data collected through a structured questionnaire addressed to the managers of 50 small and medium enterprises in Kosovo, mainly in the country's largest cities. The questionnaire enabled us to obtain information on how much employee performance affects enterprise productivity and what employee performance appraisal system managers use to know the impact of performance on productivity. Findings: The findings, after analyzing the data, show that organizational productivity depends a lot on employee performance. Also, the most commonly used system to appraisal employee performance in Kosovo enterprises is the control system. Practical Implications: This study provides a clear understanding of human resource management and its importance in the enterprise, always emphasizing that human resources are among the main sources for enterprises' operation. Originality/Value: The research paper is based on the original direct data from the enterprises taken as a research sample, which undoubtedly represents a direct observation of the case in question.
The Tourism sector of Kosovo’s Economy is dominated by small and medium economic agents(operators), meanwhile large economic agents(operators) are still under privatisation processes, for this reason there is a necessity for a more favorable sectorial strategy which will provide long term stability to tourism operators, oferring a diverse tourism product portfolio. Based on the methods and models of stabile developments in tourism presented in this paper, tourism operators will find it easier to coordinate with their respective communities and the public sector to promote the clear message to the tourist regarding the tourism products offered of specific tourist destinations. The analysis shows opportunities for the application of, and potential for integration of those operators in the planning of tourism on a significant scale. Following a theoretical review, a model is proposed in the planning of tourism based on their respective communities. To analyse the differences between the theoretical model and practical application, we examine the Tourism Region of the Albanian Alps of Kosovo.The findings in this study highlight the challenges of institutions in seeking to identify appropriate responsibilities and coordination strategies of all agents involved in the processes of the planning and development of a stabile tourism sector. The Tourism Region taken for example in this paper offers critical evaluation on how to help tourism strategists on their approach in the composition of tourism policy with the aim of helping agents (operators) improve their planning and development methods of tourism, in full cooperation of their respective communities, while also giving aid in guiding organizational direction in seeking new tourism regions in Kosovo.
This research presents the impact of human resource management on the performance of employees in tourist centers in Kosovo.This research also measures the badness of foreign tourists with the tourist services that are offered. Employee performance is one of the factors that dictate the flow of tourism work in any country of the world, especially it depends on the forms of human resource management, ie how attentive managers are in creating a working climate and achieving performance.This research was conducted for this purpose, and involved a total of 200 workers of different levels and 230 foreign trusses, through a well-structured questionnaire, and its scientific impact lies in the fact that it helps tourist centers to improve or increase appropriate forms of human resource management. The multiple regression model was used to analyze the results, while the statistical program is SPSS.The results show that the performance of workers of tourist places in Kosovo depends directly on their motivation (p-value = M1: 0.006 / M2: 0.034) and their satisfaction with the workplace and the conditions offered (p-value = 0.047), whereas no impact of cooperation and communication with the performance of workers was found. Based on the results, it is confirmed that tourists in Kosovo have expressed a high level of satisfaction with the structure and tourist services provided.
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