No abstract

The purpose of this research was to investigate the outcomes of envy in the workplace and the moderating role of perceived organizational support. Data was collected from 270 employees of the telecom industry. The cross-sectional research was conducted, and the data was collected through survey questionnaires from employees hailing from private Telecom companies in Pakistan. Results showed that upward social comparison initiates benign and malicious envy which, in turn, affects employee performance. Benign envy results in enhancing the employee performance whereas malicious envy shows no relationship with employee performance. By paying attention to supporting the employees, malicious envy can enhance employee performance.

Wireless and mobile networks are quickly becoming the consequential type of network access for telecommunication services and with the emergence of modern technologies the number of users has also increased numerously. Similarly, In Pakistan advance facilitating promotions and improved service quality of mobile networks have enormously raised 161.24 million users of mobile networks till july-2019. Due to the innovative advancement and Hi-tech competition in the market the networks use different strategies to retain and sustain the brand equity such as, Linking the brand with an event via sponsorship enables companies to reach consumers’ interest and attention by associating with the events that hold great importance to them. This research article is based on determining the effect of sponsorship on the components of brand equity such as brand loyalty, brand awareness and perceived quality. The methodology adopted for this using a survey questionnaire based on 5-likert scale, and the primary data collection source was sample of 160 respondents. The reliability and regression analysis were used to determine the effects of sponsorships. The results of the reliability shows that the Cronbach’s Alpha lies in the range of good and excellent, Furthermore, it indicate that the sponsorship have positive and significant impact on brand awareness, brand loyalty and perceived quality. Therefore, Managers need to increase the use of sponsorship as a tool, for effective marketing communication, sponsor events for which their customers are emotionally connected and use its attention for their brand and build strong brand equity. In a highly competitive environment, sponsorship activities can help telecom companies attain a completive edge over others.

The forest ecosystem offers plenty of benefits and provisions for the environment and human wellbeing. One of the forest ecosystem’s potential advantages is that it serves as a recreational forest area for tourists. However, most tourist destination faces minimal or raising public support for natural attraction maintenance and management. Hence, managing the recreational forest lacks financial resources to provide and restore adequate recreation facilities. This study aims to determine local visitors’ willingness to pay an entrance fee in Taman Negeri Gunung Strong, Kelantan, Malaysia. A total of 150 respondents who had visited Taman Negeri Gunung Stong has participated in this study. The sampling techniques employed in this study is a probability stratified sampling approach. A contingent valuation method dichotomous choice was performed in this study to elicit the mean value of willingness to pay. The study found that the mean willingness to pay for an additional entrance fee to enter Taman Negeri Gunong Stong is estimated at RM 5.03 per visit. The variable of socioeconomic which is the only income influences the mean value on acceptance of suggested price. The study is proposed that the entrance fee collections can provide support as supplementary funds for the allocations made of management and maintenance costs in Taman Negeri Gunung Stong.

The high growth of social media users has allowed marketers to analyze the potential of using social media sites for targeting the customers all around the world. Different platforms of social media has become the richest source for promotional tool and forming consumer’s attitude. Marketers use every possible marketing tactic to gain the positive consumer attitude which ultimately helps in making a good brand image. The aim of the current study is to identify that how social media brand community pages impacts consumer attitude and in order to find out this the current study is based on a framework comprising four independent variables (Trust, Informativeness, Perceived Usefulness & Hedonism) and the dependent variable Consumer Attitude. The sample size used for this study was 200 and the data was collected through online questionnaire based on 5-Likert Scale from the people of Hyderabad Pakistan. The findings of the study showed that people of Hyderabad consider Trust, in formativeness and perceived usefulness the important factors as these variables showed significant and positive relationship with dependent variable while hedonism did not show any relationship with consumer attitude formation.