Kejadian tumbangnya Pohon Damar pada Minggu 11 Januari 2015 telah menyebabkan tujuh orang pengunjung di Kebun Raya Bogor meninggal dunia. Adanya berbagai pemberitaan negatif di media massa serta menurunnya kepercayaan stakeholders telah menjadi krisis yang menerpa manajemen Kebun Raya Bogor. Penelitian ini bertujuan mengetahui jenis krisis dan jenis respon krisis dalam konsep Situational Crisis Communication Theory pada kasus tumbangnya pohon di Kebun Raya Bogor. Metode yang digunakan dalam penelitian dengan deskriptif kualitatif, sedangkan pengambilan data dilakukan dengan observasi, wawancara dan studi pustaka terhadap pemberitaan di media massa, website dan media sosial. Berdasarkan hasil penelitian, krisis yang terjadi merupakan jenis Victim Cluster di mana krisis terjadi karena faktor alam. Selain itu, krisis ini juga digolongkan ke dalam jenis Preventable Cluster di mana Kebun Raya Bogor dinilai lalai dalam melakukan pengawasan terhadap koleksi pohon terutama yang perpotensi rawan tumbang. Sedangkan strategi respon krisis yang dilakukan dengan Rebuild Crisis Response Strategies berupa pemberian kompensasi serta permintaan maaf terhadap keluarga korban. Selain itu, penguatan strategi respons krisis (Bolstering Crisis Response Strategies) juga dilakukan dengan meyakinkan para pemangku kepentingan tentang hubungan yang baik di masa lalu sebelum krisis. Tim komunikasi krisis juga mengatur dalam kerangka menganalisis masalah, menyusun pesan-pesan utama dan menjadi narasumber di media massa. Untuk mengurangi krisis tim hubungan masyarakat LIPI melakukan liputan positif besar-besaran di berbagai saluran media, seperti di media sosial, situs web dan media massa terkait pencapaian dan kegiatan penelitian di Kebun Raya Bogor. Kata-kata Kunci: Krisis; hubungan masyarakat; komunikasi; dampak, analisis Public relations crisis analysis on collapsing tree incident in Bogor BotanicalGardens
This study analyzed organizational conflicts at the Indonesian Institute of Sciences (Indonesian: Lembaga Ilmu Pengetahuan Indonesia (LIPI)) that occurred in 2019. LIPI is the largest research & development institution in Indonesia with the task of promoting sciences. For this reason, the presence of conflicts disturbed its performance. In this study, the researchers applied a qualitative method with a case study approach. Data were collected through semi-structured in-depth interviews and document study. The results indicated that the source of the conflict was the issuance of LIPI Regulation No. 1/2019 concerning the Organization and Work Procedure of LIPI. Besides, the causes were the presence of conflicts of interest related to the struggle for limited resources, different conceptions & goals in managing the organization, and communication barriers. The impacts of the conflict were demonstrations, the emergence of apathy, individualism, and opportunism in some employees, and the delay of internal services. This conflict was resolved through dialogue, mediation, and speeding up the policy implementation process. In this conflict, the Head of LIPI was the actor who had high power and interest, while human resources (in science and technology and its supporting) and non-civil-servant government employees were internal actors who had high interests but weak power.
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