The study presents a new approach to understand the mind of the persons in order to drive desired action in crisis situation, specifically the COVID-19 pandemic. Understand the mind of the shopper in a pandemic situation, with massive uncertainty, should provide direction for governments and the retail trade to adopt practices and communications which will reassure their customers. This study investigates the nature of what people will do to reassure themselves in the pandemic, and has been executed during the period of the pandemic, making the study relevant to the actual events taking place. The focus of the study is on the likelihood of buying ordinary food, given certain descriptions. The study revealed three mind-sets, clusters of individuals who respond to the pandemic in one of three ways. These are: Mind-Set 1: Focus on sanitation - supply; Mind-Set 2: Focus on budget for lifestyle; Mind-Set 3: Focus on shopping, personal needs, consumption. These mind-sets are distributed through the population, and are not limited to specific age or gender. The paper closes with the PVI, personal viewpoint identifier, to assign a new person to one of the three mind-sets.

The tourism services in Albania, provided by the private sector, started after the 1990's, when the transition period in the country begun after 50 years in a centralized political and economical system. During this period the sector was faced with lack of experience in terms of providing tourism services, with poor infrastructure, lack of legislation, the bad conditions of hotels and other services required by tourists etc. One of the key elements that is needed for the marketing process is the use of information and communications technology, and e-commerce, which in the tourism sector are very useful and needed. The aim of this study is to identify how usable is the electronic commerce in Albanian tourism enterprises and how it affects the online tourism marketing .The study is descriptive, as well as explanatory. The research instrument used was a questionnaire. The sample consisted of N = 208 participants, representatives of three types of tourism enterprises (accommodation units, travel agencies and restaurants). The study was based on five districts of Albania, where tourism is more developed, respectively: Tirana, Durres, Shkodra, Vlore and Sarande. The results show that in most of enterprises the web site offers the possibility of making online bookings, but not online payments. Also from the research was found that electronic commerce has a positive relation with online marketing.

The study presents a new approach to understand the mind of the persons in order to drive desired action in crisis situation, specifically the COVID-19 pandemic. Understand the mind of the shopper in a pandemic situation, with massive uncertainty, should provide direction for governments and the retail trade to adopt practices and communications which will reassure their customers. This study investigates the nature of what people will do to reassure themselves in the pandemic, and has been executed during the period of the pandemic, making the study relevant to the actual events taking place. The focus of the study is on the likelihood of buying ordinary food, given certain descriptions. The study revealed three mind-sets, clusters of individuals who respond to the pandemic in one of three ways. These are: Mind-Set 1: Focus on sanitation & supply; Mind-Set 2: Focus on budget for lifestyle; Mind-Set 3: Focus on shopping, personal needs, consumption. These mind-sets are distributed through the population, and are not limited to specific age or gender. The paper closes with the PVI, personal viewpoint identifier, to assign a new person to one of the three mind-sets.

The purpose of this paper is to find out the significant factors that influence the demand for goods online for the B2C market in Albania and how to build customer loyalty in this type of market. The main assumptions are: 1. The price of products are very important for the development of the demand in electronic commerce in Albania, in the B2C market. 2. There is a statistical significance of sociodemographic variables in the price of products and services in e-commerce? Methodology used: A sample of 500 questionars were used. Each questionere had 13 question. Have been used 100% of the questionnaires. The first question of the questionnaire survey excluded those who had made purchases online. The choice was made on an occasional grouping of the participants for age, sex and education. The questionnaires were completed in the two main cities of Albania, Tirana and Durres. The work is based on primary and secondary data for the case of Albania. Using the regression analysis, we have built a multi-pattern econometrics model, emphasizing the importance of price in the development of the online market in Albania. The results and conclusions of this paper are significant. Albania marks the highest growth in terms of Internet usage in the region, which means an enormous potential for the development of electronic commerce in Albania. The price factor is still the main factor influencing the tendency of buyers to make their purchase online.

Background: In the consumer-centric global economy of the 21st century, customer retention is a vital concept in the hospitality industry for building and sustaining long-term relationships. Recognizing the challenges of acquiring new customers, the industry acknowledges the significance of retaining existing ones. To achieve their goals, hospitality businesses need a comprehensive strategy that extends beyond price targets, emphasizing the development of effective pricing strategies from the outset. Methods: Data collection took place between June 2022 and January 2023, involving a random sample of seven international hotels located in Tirana, Durres, and Vlora. Quantitative data was collected through surveys utilizing Likert-scale questions. Statistical analysis, including crosstab tests, was employed to explore the relationship between economy pricing strategies and customer retention. Results: The study encompassed 572 participants representing diverse demographic characteristics. Analysis revealed a statistically significant positive relationship between economy pricing strategies and customer retention in international hotels in Albania. These findings underscore the importance of implementing effective pricing strategies to enhance customer loyalty and guide the development of improved strategies within the hotel industry. Conclusions: This study provides empirical evidence of a significant positive relationship between economy pricing strategies and customer retention in international hotels in Albania. Effective pricing strategies play a crucial role in fostering customer loyalty. However, the study's limitations, primarily its focus on specific hotels in Albania, call for further research to validate the generalizability of these findings. The insights gained from this study inform policymakers and industry stakeholders in formulating strategies to enhance customer retention within the hospitality sector.