The tourism services in Albania, provided by the private sector, started after the 1990's, when the transition period in the country begun after 50 years in a centralized political and economical system. During this period the sector was faced with lack of experience in terms of providing tourism services, with poor infrastructure, lack of legislation, the bad conditions of hotels and other services required by tourists etc. One of the key elements that is needed for the marketing process is the use of information and communications technology, and e-commerce, which in the tourism sector are very useful and needed. The aim of this study is to identify how usable is the electronic commerce in Albanian tourism enterprises and how it affects the online tourism marketing .The study is descriptive, as well as explanatory. The research instrument used was a questionnaire. The sample consisted of N = 208 participants, representatives of three types of tourism enterprises (accommodation units, travel agencies and restaurants). The study was based on five districts of Albania, where tourism is more developed, respectively: Tirana, Durres, Shkodra, Vlore and Sarande. The results show that in most of enterprises the web site offers the possibility of making online bookings, but not online payments. Also from the research was found that electronic commerce has a positive relation with online marketing.

Albanian agriculture and especially the albanian farmer are experiencing a difficult situation with the ability to compete in the market.Albanian agriculture is a very important sector of the economy but with little contribution in the economic growth, due to a misorientation in the market of the albanian production. This study aims to adress some concerns and to open a discussion linked to the use of labelling as an instrument that would orient the albanian agriculture to a product with an added valueand to make the albanian product a competitor even for the global market, based on the wide literature and on the experience of the more developed countires also referring to primary data.

Following developments in the Albanian media allows us to raise some issues or make some observations on this form of marketing, which has been proved that is very important field. Social Marketing is an approach to development, which applies modern marketing techniques for humanitarian purposes. From our research it appears that our country still has such little awareness campaigns, although social problems grow every day. In recent years there are increased efforts of several organizations, mostly non-profit, such as family planning issues, environmental protection, as well as banning the use of drugs by young people. In this situation the question we raise is: Does this effect marketing method in our country? Does it improve the lives of our citizens? Did the media properly carried out its role in this form of marketing? To answer I tried to analyze cases of campaigns that have been undertakento see their concrete effect.