Agriculture is one of the most important sectors in the Albanian Economy even though it does not have a contribution is one of the most important in the Albanian economy even though it does not contribute to the brute domestic product. The reasons are different and various beginning with the from the farm and non function systems of the agricultural trade .this research intends to analyze problems in the current system of the agricultural markets in Albania and to propose alternatives that improve this system in order to raise the integration of the farmers towards the farmers in the market and at the same time the increase of the rural incomes. The area of study is in Tirana, Durres and Lushnje as representative zones of the sector according to the amount that they are included in the albanian agriculture. The datas used are secondary ones as well as the focus groups with the farmers . From the results is concluded that the level of the integration towards markets is low and the proposal for the establishment of the agencies in the agricultural market is considered as an alternative that improves the integration of the farmers towards the market and at the same time increases their incomes.

Albanian agriculture and especially the albanian farmer are experiencing a difficult situation with the ability to compete in the market.Albanian agriculture is a very important sector of the economy but with little contribution in the economic growth, due to a misorientation in the market of the albanian production. This study aims to adress some concerns and to open a discussion linked to the use of labelling as an instrument that would orient the albanian agriculture to a product with an added valueand to make the albanian product a competitor even for the global market, based on the wide literature and on the experience of the more developed countires also referring to primary data.

Even though agriculture is one of the most important sectors in the Albanian economy, which has employed 40% of the labor force, after the fall of communism has been faced with the phenomenon of abandonment, with a poor development and is nowadays in search of developing alternatives. New developing alternatives that use the competing advantages of the sector of agriculture in Albania can be discovered by analysing the characteristics of this sector and confronting them with new developments of the sector in Europe. For this purpose within this study is made a questionnaire with the farmers to notice their key concerns in their work and to understand their readiness to be part of innovative schemes that will revalue the local product and will approach them to the consumer.

Albanian agriculture and especially the albanian farmer are experiencing a difficult situation with the ability to compete in the market. Albanian agriculture is a very important sector of the economy but with little contribution in the economic growth, due to a misorientation in the market of the albanian production. This study aims to adress some concerns and to open a discussion linked to the urban food strategy as an instrument that would help to rivitalize lokal economy . This instrument can be usefull to the new administrative units, creating benefits for stakeholders .This paper is based on the wide literature and on the experience of the more developed countires also referring to primary data.