With the world's increased urbanization, the exchange process's view is fetching more efficiency in the shopping process. This trend is changing customer's intentions towards the retail stores. This article examines how the perception of access reshapes the customer's purchase decision in developing countries and how the retail stores' sustainable attractiveness intervenes in the purchase decision making. The point of sale convenience sampling technique is used with data from 669 urban retail customers' in the current study. The results have revealed that purchase intention and sustainable attractiveness of the retail store sequentially intervene relationship between the customer's access to the retail store and the purchase behaviour. Moreover, this study has also explored the vital link between purchase intention and purchase behaviour in Pakistan's urban organized retail stores. This study provides new insights for retailers and urban planners to manage the store's location for more efficient exchange and increase customer patronage.

Objective-Psychological Indicator specifies impetus and drift way, in addition to overbought and overvalued worth echelons and its conforming conceivable mean setbacks. These indicators play an essential role in sustainable development goals via stock market activities. The central objectives of the study are to identify the key psychological cognitive indicators behind the abnormal movements of the market. Methodology -For this purpose, a Semi-structured scale - developed on a self-basis - (with the help of literature and connoisseur’s meetings) was used after the context and the content validity to get an extensive array of differentiated information. Results-According to the experts of the market: investors do not always behave rationally, most investors either fall in the category of overconfident investors or status quo investors, usually the Rookies or beginners in the stock markets only have elementary knowledge and basic experience in the investment domain, based on little or no knowledge of rookies it is actually so hard for them to recognize the future prospects of the securities, and not only investors but stock market’s financial analysts can also be subjected to the behavioral biases but on the other hand in order to understand and recognize one’s own behavioral biases and proneness towards those biases investors can rely on financial planners. Conclusion-The traditional economic theory states that the investor is rational: which is not true in every case and is hard to generalize. Investors must overcome the general predispositions that lead to poor decision-making if they are to become successful in the stock market in the long run. And the investor must learn all about the investment accounts available in the stock market

The main purpose of this study is to find the factors affecting value co-creation behavior. This study also aimed to find the mediating role of customer co-creation attitude on the relationship between factors and value co-creation behavior. The target population selected for this study was the northern areas of Pakistan. The sample size of this study was (n=480) respondents. The data were collected at three different time's intervals, i.e. at the time, 1, independent variables data were collected at time 2 mediating variable was collected, and at time 3 dependent variable data was collected. This study results revealed that all factors have a positive and significant effect on customer value co-creation behavior. The results revealed that customer co-creation attitude has a positive and significant mediating role between factors and customer value co-creation behavior. The results of this study will open a new avenue in the tourism sector and as well for scholars and practitioners.

Marketing Analytics is a novel area of marketing science that is becoming a new subject and area of expertise like other sub-branches of marketing, with the conceptual umbrella overlapping data science and the fruits of the fourth industrial revolution. The researchers crafted the linkage of Data Science, Data Analytics, Business Analytics and Marketing Analytics as an interdisciplinary phenomenon and subset of Business Analytics. A definition has been developed from academic development and trends. The area’s importance in the academic world has also been detailed.