The present study was under taken in ber growing area of Rajasthan to know the information behaviour of ber growers. For the study 100 ber growers were selected by using random sampling method. Statistical analysis was done to inferences the result. it was observed that majority of ber growers were having medium level of information seeking behaviour. The association between the information seeking behaviour of ber growers and the selected independent variables viz., age, education level, social participation, size of land holding, farm power, family size, farming experience, innovation proneness and annual income of the ber growers were measured by computing coefficient of correlation(r). It is revealed from the study that the ber growers education level, social participation, size of land holding, farm power, innovation proneness and annual income were found positively and significantly correlated with their information seeking behaviour at 0.01 level of probability, while the age of the ber growers was found negatively and significantly correlated with their information seeking behaviour at 0.05 level of probability.

SUMMARY :Present study was carried out in Vadodara district of middle Gujarat. The animal husbandry is one of the important sources of livelihood of rural people. For data collection two blocks Waghodiya and Sankheda were selected from the district. Five villages of each selected block and 10 livestock rearer's families from each selected village were randomly selected. It can be inferred that great majority (98%) of milk producers have good knowledge of regular cleaning of cattle shed and 96 per cent of the farmer have good knowledge regarding water to be given to a dairy animals. More than 80 per cent farmers have knowledge about heat detection and A. I. to their animals. Lowest number of surveyed famers (26%) have knowledge of regular de-worming to the calf and 30 per cent farmer have knowledge of purchasing animals after veterinary check up followed by knowledge of enrichment of poor qualify roughages by urea treatment (34). 36 per cent farmers have knowledge of cutting and disinfections of naval cord with tincture iodine. Also revealed that majority of the milk producers (94%) are adopting hygienic disposal of placenta followed by quick delivery of milk to the village Co-operative immediately after milking (96%). Lowest number of the framers (2%) showed adoption of the regular grooming and enrichment of poor quality roughages by urea treatment (2%) and 4 per cent farmers followed maintenance of breeding, feeding, health care and production records.

SUMMARY :Farmers had average knowledge about improved practices of green gram cultivation in the Chhotaudaipur district of Gujarat. Farmers possessed comparatively more knowledge about high yielding varieties and time of sowing. Minimum knowledge was possessed in plant protection measures and fertilizer application in greengram cultivation and majority of greengram growers were in medium adoption group followed by low and high adoption group. Greengram growers adopted high yielding variety, seed rate and spacing and time of sowing. Minimum adoption was found in fertilizer application and plant protection measures of improved greengram production technology. The majority of farmers belonged to the middle age group i.e., between 30-54 years. It was further found that 63.0 farmers belonged to the up to secondary category of educational level. The majority of farmers were having more than 2.00 ha land followed by small farmers and marginal farmers in the study sample. It was also found that 88.00 per cent farmers belonged to have more Rs. 24000 income per annu).The 30.00 per cent of farmers were no member of any organization followed by member of one organization (45%) and office bearer of organization (25%).

Credibility of information sources and channels affect the adoption of improved agricultural practices by farmers. Credibility refers to perceived trustworthiness and expertise accorded to a source or channel by its audience at any given time. Therefore, sources and channels of agriculture information play major role in diffusion of agriculture innovations. This study was conducted in Chomu tehsil of Jaipur district of Rajasthan, from Chomu tehsil ten villages were selected on the basis of highest area and production of ber. A sample of 100 ber growers was selected by simple random sampling technique for the study purpose in such a manner that the number of ber growers selected was proportional to the size of the selected village. It was found that majority of the ber growers (76.00 %) belonged to medium credibility level followed by 13.00 per cent having low credibility and only 11.00 per cent were having high credibility to different sources and channels of agriculture information. About 85.11 per cent peripheral ber growers had high credibility to different sources and channels, whereas 67.93 per cent distant ber growers had high credibility to different sources and channels of information. It was further found that the 'progressive farmers' (MPS 79.33) was identified as the most credible personal localite source by the ber growers. The peripheral ber growers accorded their highest credibility to 'friends' (MPS 77.30), whereas 'progressive farmers' (MPS 84.90) was perceived as the most credible personal localite source of agriculture information by the distant ber growers. The 'agriculture supervisor' (MPS 84.33) was the most credible personal cosmopolite sources by the ber growers. The peripheral ber growers also accorded their highest credibility to 'agriculture supervisor' (MPS 95.03), whereas the 'KVK officials' (MPS 76.73) were perceived as the most credible personal cosmopolite source of agriculture information by the distant ber growers. The 'group meeting' was the most credible personal cosmopolite channel among the peripheral ber growers (MPS 81.56) and distant ber growers (MPS 86.79) in the study area. The 'radio' (MPS 85.33) was perceived as the most credible impersonal cosmopolite channels by the ber growers. The peripheral ber growers accorded their highest credibility to 'newspaper' (MPS 85.11), whereas 'radio' (MPS 87.42) was perceived as the most credible impersonal cosmopolite channel of agriculture information by the distant ber growers. The 'impersonal cosmopolite channels' (MPS 71.70) and 'personal localite sources' (MPS 67.72) were the most credible sources and channels. The 'impersonal cosmopolite channels' were the most credible channels-9 among the peripheral ber growers (MPS 71.13) and distant ber growers (MPS 72.20) in the study area. How to cite this article : Dhayal, B.L. and Bochalya, B.C. (2015). Credibility of different sources and channels of agriculture information as perceived by the ber growers.

The credit need to the farmers of Sriganganagar and Hanumangarh was about 40-42 per cent and 68 to 74 per cent to the farmers of Bikaner and Churu district of the total amount registered for recommended dose of inputs. In case of term loan about 42 to 54 per cent was needed to the farmers of study area for purchasing of farm equipments and machinery, minor irrigation system and for land development purposes. Of the credit need about 28 to 49 per cent short term credit was supplied to the farmers of study area. In case of term credit about 50 to 69 per cent term loan was supplied to the borrower farmers by financial institutions in study area. Purpose wise highest term credit (58 to 54 %) was provided for farm machinery and equipment to the farmers of Hanumangarh and Sriganganagar district. However, the higher 54-60 per cent term credit was supplied for minor irrigation to the farmers of Bikaner and Churu district. The total credit supplied varied from 82 to 87 per cent of the total credit need. The utilization pattern of the short term credit among small, medium and large farms of the study area was about 68 per cent (small) to 92 per cent (large farms). On an average utilized amount of the short term loan by the farmers of Bikaner region as whole was about 77 to 85 per cent of the total credit supplied for production purposes. About 79 to 85 per cent term loan and 82 to 87 per cent total loan was utilized by the farmers of Bikaner region. The short term credit gap of the borrower farmers of Bikaner region was estimated about 13 to 19 per cent, however, the supply gap in respect of term credit was 19 to 48 per cent of the total term credit need. The financial institutions preferred to provide the credit to the farmers having larger land holding. The repayment performance was found higher on small farmers followed by medium and large farmers in the study area. The repayment performance of short term loan on overall level was about 69 to 86 per cent. About 65 to 85 per cent difference farm large to small farms was found in repayment performance in the study area. The overdues amount was increased with increase in size of land holding. The extent of overdues increase of term loan ranged 15 to 33 per cent. The gross farm income, non farm income, cropping intensity, amount put for productive purposes and total land holding was significantly negative effect in overdues and variables such as amount put for unproductive farm expenses, old debts, live stock expenditure were having positive relationship with overdues.