This work studies fish consumption among households in Lagos State. A multistage sampling technique was used to select 400 households from Lagos Island, Eti Osa, Surulere, Shomolu, Kosofe and Oshodi/Isolo Local Government Areas. A structured questionnaire was used to collect the data needed for the study. The data were analyzed using descriptive statistics and inferential statistics (multinomial logit model). The result indicated that the study area had more male-headed households (52.5%). The average monthly expenditure on fish by household was ₦3,640. The result of the descriptive statistics further shows that a large number of consumers had a preference for fresh fish (60.7%) and smoked fish (54.7%). The result of the multinomial result shows that Education, Age, mode of income, Gender and Household income were among the significant factors influencing households’ preference for the form of fish consumed. The study recommends the improvement of the market for fish by creating value through packaging processing and storage and better storage facilities are pertinent. This can be achieved by government provision of steady power supply and agro-processing industries which must be linked to production for household consumption.