Although the tourism industry in Albania has had an impressive growth in the last years, it is currently facing several challenges. This study examines the determinants of Albanian tourism small and medium-sized enterprise (SME) performance. More specifically, the direct effects of customer orientation (CO) on performance and its indirect effects mediated by innovativeness and innovation behavior are investigated. Quantitative data from a survey conducted on 211 Albanian tourism SMEs, together with qualitative information gathered from personal interviews, are considered. Results indicate that CO has a direct positive impact not only on performance but also on both innovativeness and innovation behavior. However, none of these two dimensions of innovation play a mediating role in the relationship between CO and performance. Implications from these findings are discussed.

The paper investigates the determinants of farmers’ participation in contract farming (CF) in the context of a transition country, namely Albania. The focus is on intermediaries’ bargaining power effect on farmers’ engagement in CF. Exploratory factor analysis is used to develop measures for the latent variables, while a logit regression model is employed to test the hypothesized relationship. The results show that intermediaries’ bargaining power moderates negatively the relationship between farmers’ specific investments and CF participation. Farmers’ with high specific investment are reluctant to contract with buyers who have power because contracting with such a buyer implies that they can extract higher values from farmers’ specific investments. Other strong predictors of contracting decision are farmers’ trust on the intermediary, intermediary’s advice to the farmer and intermediary’s specific investment.

This article aims to highlight the factors that influence the supply chain (SC)

This chapter investigates the current state of distribution channels and markets for agricultural commodities in Albania. Priority is given here to an assessment of the following sectors of the agricultural industry: dairy products; olives and olive oil; meat; fruit and vegetables; and grapes, wine and raki. The chapter proposes cooperatives as one of the best ways to improve farmer performance in the market.