Customer demands a real-time reply to their queries around the clock without delay and they expect a personalized recommendation from the companies. To address these demands, some of the companies such as HDFC, Mercedes Benz SA, Videotron, Philips, StubHub and UTI Mutual Funds are turning their focus towards Chatbots on their social media pages and websites. For instance, Starbucks uses Chatbots for taking order and delivery of service (Sarah Perez, 2018). Here, the researchers have chosen Facebook Messenger Chatbot for the study. The most effective methods to use Facebook Messenger have not yet been clarified. The unique nature of Facebook Messenger Chatbot presents challenges for companies since its new to the market with just above one year of launch. The purpose of this paper is to uncover how brands can optimize their use of Chatbot in Facebook Messenger as a marketing communication channel. A survey was conducted amongst 323 Facebook Messenger users in India. In a series of specific questions, the respondents were asked to rate 11 different functions. Also, the researchers considered their preference on Facebook Messenger over E-mail marketing and Website individually for the better understanding of its future scope. As a result, Daily Updates, Pictures, Smart talks and Emoji were found to be the most important Chatbot elements. Further to this, Chatbot Messenger holds high support over Email Marketing.

E-mobility has been a buzz word since few years and 100% across the entire auto industry is thrilling the automakers and consumers because of the unveiling uncertainties day by day. Dreams when realized face difficulties and this dream is sure to shake the entire Indian economy because of its footprints in the entire economic model. The below case throws light on the ill-effects of air pollution and how e-mobility can honestly fit into the shoes of an efficient emission reducer. The case also brings up the challenges that the Government is embedded upon and tries to assess the consumer behavior from different perspectives to accept this transition. The phase out of a technology that powered the vehicles for several decades is not easy and replacing the conventional internal combustion engines with battery powered alternative requires complete restructuring of the automotive framework within Indiaand is a great challenge moving forward.