Customer demands a real-time reply to their queries around the clock without delay and they expect a personalized recommendation from the companies. To address these demands, some of the companies such as HDFC, Mercedes Benz SA, Videotron, Philips, StubHub and UTI Mutual Funds are turning their focus towards Chatbots on their social media pages and websites. For instance, Starbucks uses Chatbots for taking order and delivery of service (Sarah Perez, 2018). Here, the researchers have chosen Facebook Messenger Chatbot for the study. The most effective methods to use Facebook Messenger have not yet been clarified. The unique nature of Facebook Messenger Chatbot presents challenges for companies since its new to the market with just above one year of launch. The purpose of this paper is to uncover how brands can optimize their use of Chatbot in Facebook Messenger as a marketing communication channel. A survey was conducted amongst 323 Facebook Messenger users in India. In a series of specific questions, the respondents were asked to rate 11 different functions. Also, the researchers considered their preference on Facebook Messenger over E-mail marketing and Website individually for the better understanding of its future scope. As a result, Daily Updates, Pictures, Smart talks and Emoji were found to be the most important Chatbot elements. Further to this, Chatbot Messenger holds high support over Email Marketing.

Globally, people started gravitating toward organic food as health consciousness rose. From the farm to the consumer's fork, organic food is produced using a comprehensive method. Organic farming has provided farmers and producers with many opportunities, but there are still difficulties concerning the cost of production and distribution. Due to environmental sustainability challenges, climate change, soil fertility, biological assortment, and consumer well-being, organic farming is attracting more attention than conventional farming. Organic farming can be done using standardised methods and has many common issues with conventional farming. Organic farming has some unique problems as well. With the right strategies, careful planning, and government assistance, many difficulties faced by farmers can be addressed. The downstream material flow of the supply chain, and in particular demand estimation, market price, and identifying customer segments, has been identified as a significant problem in organic farming. Massive losses have been incurred along with the entire supply chain a due to the inadequate demand estimation that has caused surpluses and shortages in the produce. A few farmers have resolved the cash flows and material information controlling problem. This article proposes various related hypotheses associated with identifying customer segments, forecasting demand for the product, and profitability as market price changes in the crop.

The study aims to analyze "Effectiveness of celebrity endorsed confectionary products on children with special reference in city of Coimbatore."The objective of the study is to know the children's awareness of celebrity endorsed confectionary Products & their advertisements. (2) To study the impact of celebrity endorsed confectionary Products on children.(3) To know whether is there any connection between TV watching habit of children and their medium of study or not. The study is based on the primary data collected 300 (150 children and 150 parents) from Coimbatore region with the help of a structured questionnaire. The findings of the study states that confectionary products are concerned children sometimes insist their parents to purchase those products for them. As far as confectionary products are concerned, children are influenced more by television advertisements and celebrity endorsed products than by the other medium of advertising.

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