The purpose of this study is to explore the activities and perceptions of students in conducting online lectures through applications during the COVID-19 outbreak . This research uses a quantitative approach with a survey method with the research respondents are 781 IBI Kesatuan students who are active in the Even Semester Academic Year 2019/2020. The selection of research subjects is done through purposive sampling techniques . D ata study were analyzed using analysis kuantit Atif descriptive percentage technique. The results showed that students gave positive responses to the implementation of these online lectures and were willing to always follow them. The family fully supports students to attend online lectures while at home . The limitation of internet access quota is an obstacle for students in attending online lectures. The use of GCR and WAG applications received positive responses from students because of their flexible, quota-friendly internet access and easy to use them.   Keywords: online lectures, covid-19, student perceptions, applications

The Co-Branding Strategy has been a choice since the 1980s. Co-Branding is a strategy chosen by at least 2 companies or 2 products to increase sales by combining 2 brands or more that were previously known by consumers. The purpose of this study is to find the effect of co-branding strategies that have been implemented, to find the brand equity value, and implementation of Co-Branding strategies in increasing company competitiveness between Walls Ice-cream and Oreo. Research methodology in this study use quantitative descriptive with EFE Matrix, IFE Matrix and SWOT Matrix analysis with the respondents background from with the chairman, marketing managers, customers, and experts from university lecturers with marketing management major. Result of the study from EFE and IFE Matrix, also SWOT Matrix are companies, products, market share, innovation and price available to support Co-Branding Strategy for Wall's Selection Oreo. Co-Branding Strategy on Walls and Oreo Products provides added value and increases competitiveness for both brands for the consumers who are the object of research.

The existence of micro, small and medium enterprises (UMKM) has significant importance in supporting and promoting economy development in Indonesia. Other than encouraging economic growth, these UMKM have proven to reduce unemployment. UMKM contribution to gross domestic products develops from previously 57.84% to 60.34% in the last five years. The absorption of employment also rises from 96.99% to 97.22% in the same period. Of the three divisions of enterprises, micro enterprise is leading by the number followed by small and lastly medium enterprise. In terms of encouraging micro business to grow into small (scaling up), it is necessary to seek issues mostly encountered by micro business subjects. The research was administered using survey method with descriptive analysis to micro business subjects in 14 regions in Kabupaten Bogor. This is one of the efforts to clearly visualize the problems and obstacles in the development of micro business. The results found that aspects of marketing, funding, production, human resources, materials, product and production legal aspect, financial and distribution managements are among the biggest problems for the micro business in Kabupaten Bogor.

Kegiatan donasi saat ini sangat dibutuhkan, karena adanya wabah pandemic covid-19 yang terlah menyebar di Indonesia sejak Maret 2020 dengan kasus terkonfirmasi positif hingga 2 Juni 2020 sebanyak 27.549 orang.  menyebabkan masker yang sangat dibutuhkan menjadi langka dan memiliki harga yang cukup tinggi dan tidak terjangkau.  Di sisi lain, selain para tenaga medis yang membutuhkan masker, para masyarakat pun memerlukannya.  Selain masker, kebutuhan akan sabun cuci tangan yang cukup tinggi membuatnya mahal Oleh karena itu, kegiatan donasi dirasa sangat diperlukan untuk membantu dan meringankan beban bagi masyarakat ataupun tenaga medis. Mengingat bahwa seluruh lapisan masyarakat dari berbagai bidang terkena dampak yang signifikan dari merebahnya wabah pandemi covid-19.  Seluruh elemen masyarakat, tak terkecuali institusi pendidikan ikut bahu membahu untuk meringankan beban yang dirasakan.

Growth in the number of tourist destinations encourages the number of tourists and other fields that support it. The hotel industry that is increasing in number in an area will impact the environment, both the natural, social and economic environment. We analyze the influence of Green Marketing Management as a mediator of the Environmental Management System and Pro-Environmental Behavior to achieve Sustainable Industry Performance in the hospitality industry. This study was conducted with 135 respondents with the position of manager or general manager. There are 17 hypotheses built on indicators of 4 main parameters. The analysis uses Smart-PLS to examine the relationship between the dimensions tested. The results of this study are: (1) Environmental Management System and Pro-Environmental Behavior have a significant and positive influence on the Green Marketing Mix; (2) Only the Green Marketing Mix has a significant and positive influence on Economic Sustainability; (3) Only the Green Marketing Mix has a significant and positive influence on Environmental Sustainability; (4) The Environmental Management System and Green Marketing Mix have a significant and positive influence on Social Sustainability, with the strongest influence being given by the Green Marketing Mix (which has the greatest path coefficient); (5) The effect of Pro-Environmental Behavior on Sustainability is entirely dependent on mediation relationships through the Green Marketing Mix.