This study explored the information sources reported at the point of a specific medicine purchase, thus reflecting actual behaviour rather than general perceptions of useful sources. Parents and carers of pre-school children reported a number of professional and lay influences on their medicine purchase choices. Pharmacists and staff should consider these influences when advising children's medicine purchasers. A combination of spoken advice and written reminder information would meet the preferences of most purchasers.

Interactions in the pharmacy involving the purchase of medicines for young children are varied with regard to questioning and advice given. This study has found that key questions are not always asked before a medicine is sold, and advice about using the medicine was given in just over one-third of encounters. Parents/carers also identified a range of additional information they would like to have received with their medicine: there was, however, no clear pattern to the type of information they would like. Parents reflected on the questioning and advice in terms of their self-perception of expertise with the medicine. Both pharmacists and their assistants should adopt a flexible questioning approach based on parents/carers' advice and information needs that respects expertise, but does not assume it.

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Objectives — (1) To explore different concepts of part‐time work by means of a study of part‐time work in community pharmacy; (2) to ascertain the complexity and diversity of part‐time work patterns; (3) to consider the strategies employed by part‐time pharmacists to make their part‐time working possible. Methods — Records of part‐time work in community pharmacy were examined. A quantitative survey was conducted by sending a postal self‐completion questionnaire to 975 pharmacists. There were 727 valid responses. Qualitative semi‐structured interviews were conducted with 33 community pharmacists, identified from the survey as working part time. The emphasis was on data representing the part‐timers' own perceptions of their work and careers. Setting — The total membership of two Midlands branches of the Royal Pharmaceutical Society of Great Britain. Key findings — Of the 230 pharmacists (31 per cent of all respondents) who worked part time, 200 (140 women; 60 men) worked in community pharmacy. There was a considerable range and variability of working patterns, the clearest division being between employed (70) and self‐employed (122) part‐timers. The strategies used to cope with work and family responsibilities by both men and women of different ages and under different circumstances were sometimes very complex. The terms “workcoping” and “homecoping” were devised to describe these strategies. Conclusions — Existing concepts of part‐time work do not fully explain the complexities revealed in this study. Many part‐time pharmacists believed they had achieved a balance which was both professionally satisfying and socially responsible. They employed strategies which enabled them to maintain this balance and keep control over their lives.