Pay-As-You-Drive (PAYD) insurance links an individual's driving behaviour to the insurance fee that they pay, making car insurance more actuarially accurate. The best known PAYD insurance format is purely mileage based and is estimated to reduce accidents by about 15% (Litman, 2011). However, these benefits could be further enhanced by incorporating a wider range of driving behaviours, such as lateral and longitudinal accelerations and speeding behaviour, thereby stimulating not only a safe but also an eco-friendly driving style. Currently, feedback on rewards and driver behaviour is mostly provided through a web-based interface, which is presented temporally separated from driving. However, providing immediate feedback within the vehicle itself could elicit more effect. To investigate this hypothesis, two groups of 20 participants drove with a behavioural based PAYD system in a driving simulator and were provided with either delayed feedback through a website, or immediate feedback through an in-car interface, allowing them to earn up to €6 extra. To be clear, every participant in the web group did actually view their feedback during the one week between sessions. Results indicate clear driving behaviour improvements for both PAYD groups as compared to baseline rides and an equal sized control group. After both PAYD groups had received feedback, the initial advantage of the in-car group was reduced substantially. Taken together with usability ratings and driving behaviours in specific situations these results show a moderate advantage of using immediate in-car feedback. However, the study also showed that under conditions of feedback certainty, the effectiveness of delayed feedback approaches that of immediate feedback as compared to a naïve control group.
Road authorities struggle with the question whether variable message signs (VMSs) should exclusively be used for traffic management or could also be used to display traffic-irrelevant messages, such as mottos or commercial advertisements. The current study assesses behavioural responses to a critical route instruction displayed on the same VMS that previously displayed a variety of traffic-irrelevant messages. For this, thirty-two participants were divided between a control group and an experimental group (the advertisements group). In a driving simulator, all were familiarised with the same route by driving a VMS-equipped motorway nine times. For the advertisements group, up to drive 8, this VMS displayed various advertisements. Whereas for the control group it was blank. In the 9 th drive, the VMS displayed a critical detour message for all participants. This critical route instructioninforming drivers to take the nearest exitresulted in compliant driver behaviour in the advertisements group. In addition, they only reduced speed marginally to increase the time to process the VMS text. The control group, on the contrary, displayed a much sharper speed reduction; though the instruction only moderately altered motorway exit behaviour. What is more, the 31% (n = 4) of the advertisements group who complied with the critical route instruction subsequently failed to recall this message (recalling an advertisement instead). In conclusion, this study provides evidence that displaying traffic-irrelevant messages on VMSs might not interfere with traffic management; provided the format of said messages is in accordance with ergonomic VMS guidelines as used in this study. It is proposed that due to repeated exposure to various VMS texts, reading the sign has been practised to the extent that little to no conscious deliberation was required. As a result, recall of what was seen, proved to be an inadequate proxy for assessing driver behaviour. This study shows that conscious attention might not be a prerequisite for compliance. Furthermore, it suggests that continuous variability in objects in the traffic environment may become part of a subconscious monitoring process, as long as they have been sufficiently practised.
The factors provided by this study can be used to optimise the independent cycling mobility of visually impaired people. More research is needed to investigate, both, how and to what extent the mentioned factors influence the cycling behaviour. Implications for rehabilitation The results of this study can be used to set priorities during the rehabilitation and training of visually impaired people who wish to cycle independently. Visually impaired cyclists may compensate for the consequences of their visual impairments by taking alternative routes that suit their individual abilities and limitations. Since gaining and maintaining self-confidence is important for independent cycling with a visual impairment, practitioners such as mobility trainers should not only focus on cycling-related skills and abilities, but also aim to improve the self-confidence of visually impaired people who wish to cycle.
Usage-Based Insurances (UBI) enable policyholders to actively reduce the impact of vehicle insurance costs by adopting a safer and more eco-friendly driving style. UBI is especially relevant for younger drivers, who are a high-risk population. The effectiveness of UBI should be enhanced by providing in-car feedback optimised for individual drivers. Thirty young novice drivers were therefore invited to complete six experimental drives with an in-car interface that provided real-time information on rewards gained, their driving behaviour and the speed limit. Reward size was either displayed directly in euro, indirectly as a relatively large amount of credits, or as a percentage of the maximum available bonus. Also, interfaces were investigated that provided partial information to reduce the potential for driver distraction. Compared to a control no-UBI condition, behaviour improved similarly across interfaces, suggesting that interface personalisation after an initial familiarisation period could be feasible without compromising feedback effectiveness. Practitioner Summary: User experiences and effects on driving behaviour of six in-car interfaces were compared. The interface provided information on driving behaviour and rewards in a UBI setting. Results suggest that some personalisation of interfaces may be an option after an initial familiarisation period as driving behaviour improved similarly across interfaces.
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