Until recently, western TV programming rarely featured sexual or ethnic minority members; if present, their representation was mostly negative. Increasingly, though, diverse characters start to play likeable protagonists as well. Thus, television can promote negative diversity attitudes and, at other times, positive ones. The present article reviews and connects theories and research from sociology, psychology, and media and communication studies to clarify the role of television in diversity attitudes formation and to identify directions for future research. Specifically, two research questions are addressed. First, through which processes does television influence diversity attitudes? Second, what features of TV shows contribute to positive diversity attitudes formation among viewers, according to different theories of television effects? Findings indicate that television can entrench existing negative diversity attitudes through the echo chamber phenomenon. However, TV content featuring numerous, likeable, attractive, and typical minority characters that have friendly interactions with the rest of society can promote positive diversity attitudes. Future research should study openness to view content with minority characters, examine the effects of the complete video media diets, check media effects in non‐western countries, explore media effects in longitudinal studies and investigate what constitutes attractive, likeable, and typical representation of ethnic and sexual minorities.

Introduction Existing research has focused on sex and gender to explain video games playing motivations and enjoyment. This study investigated gender traits and sexual orientation to further explain why people play games and what leads to gaming enjoyment. Methods Participants ( N = 198) answered questions on gender traits (positive/negative feminity/masculinity), gaming motivations, enjoyment, sexual orientation (32.0% of the sample belonged to the lesbian, gay, and bisexual community, later LGB community), and demographics. Results Only certain gender traits are linked to specific gaming motivations. Negative masculinity increased competence and relatedness while negative femininity decreased autonomy. Similar results were found for sexual orientation. LGB people showed less competence and intuitive control motivations. Additionally, LGB people spent more time playing video games than non-LGB people. They reported playing puzzles more as well. No other differences were found for game genre selection. Discussion The lack of differences based on sexual orientation and gender traits shows that video games offer an environment for everybody and thus have the potential to bring people together.

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Original content on video-on-demand platforms is often globally available but reflects the diversity of the American population in terms of ethnicities, races, and sexual identities. According to previous research, exposure to media with diverse characters can improve viewers' attitudes toward minorities. However, are the audiences in racially homogenous countries or in countries that are less accepting of homosexuality interested in shows with diverse characters? Moreover, how do people select content from the diverse offerings on global video-on-demand platforms? To explore these issues, we study the entertainment media diets of Polish teenagers, aged 15-18. Specifically, we examine three research questions. First, what kind of content does the Polish youth select on streaming platforms? Second, what is the role of (dis)similarity between the characters and the viewers for Polish youth in selecting their entertainment TV shows on streaming platforms? Third, how do Polish youth understand the possible effects of their streamed TV content on their attitudes toward others? Based on 20 one-hour-long semi-structured interviews, we found that viewers sought psychologically complex and attractive characters, irrespective of race or sexual orientation. Recognizing the similarities of life experiences with TV characters mattered in youth's decision about streaming content. Viewers also appreciated characters different from themselves because they were able to learn about them. The results are discussed with the implications for media selection and effects studies. Public Policy Relevance StatementSome Polish teenagers, despite living in a country with little support for ethnic or sexual minorities, still choose TV shows that portray diverse characters, provided that they are portrayed with psychological complexity and in an attractive manner. The characters whose life and personality traits were recognized as familiar were also attractive. Our findings strengthen the assertion that TV shows can improve diversity attitudes of the viewers.